Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Morteza Maleki MinBashRazgah"'
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, Vol 18, Iss 62, Pp 123-159 (2023)
In today's competitive environment the use of intelligence in various aspects of business, including branding, allows organizations to achieve a high competitive position. The purpose of this research was to present the brand intelligence model in to
Externí odkaz:
https://doaj.org/article/427aa79f496a42fbb2f02613f585adab
Publikováno v:
مطالعات مدیریت کسب و کار هوشمند, Vol 12, Iss 46 (2023)
Blockchain technology is one of the most promising technologies of this century that has the potential to bring about fundamental changes in business models in a wide range of industries. The current research seeks to identify the antecedent
Externí odkaz:
https://doaj.org/article/86816e09644f40e0a3f4eb6dd7bdf878
Publikováno v:
مدیریت بازرگانی, Vol 14, Iss 4, Pp 625-646 (2022)
Objective In the past, digital marketing and content creation in the B2B were less studied compared to the B2C field. According to the conducted small number of pieces of research, it is clear that the two concepts are completely different and that B
Externí odkaz:
https://doaj.org/article/2ccc68e553a64fcfa0c0e2b237df6aa9
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 29, Pp 181-212 (2022)
Introduction: The dairy industry, with its long chain of values and numerous links, is an effective and efficient industry in the Iranian economy. As the competition in the dairy market increases, the chances of survival in this field decrease, regar
Externí odkaz:
https://doaj.org/article/e9dd70e23a944211abaedfdd1784ed32
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 13, Iss 26, Pp 533-560 (2022)
Introduction: The main purpose of social media marketing is to create a business based on the customer orientation and reputation of a company and, thus, to develop and manage business. Understanding the role of social media is critical for researche
Externí odkaz:
https://doaj.org/article/67864d86893b401095d4c3595ca35ca4
Publikováno v:
مطالعات مدیریت کسب و کار هوشمند, Vol 8, Iss 31, Pp 153-184 (2020)
The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands. Marketing managers task is to reinforce the resilience of customers towards this negative
Externí odkaz:
https://doaj.org/article/3e07a6aabc4145519d31f2993ef5f946
Publikováno v:
مدیریت اسلامی, Vol 27, Iss 3, Pp 141-161 (2020)
Workplace deviance is one of the undesirable behaviors which are responded by employees due to abusive supervision in the workplace. Abusive supervision is one of the crucial topics in the knowledge of the body of management literature. The employees
Externí odkaz:
https://doaj.org/article/5ce9f9c1bba542e39e4e4d555ab61285
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 1, Pp 87-104 (2019)
Objective Marketing capacity is the mechanism that empowers a firm to implement its strategies in a competitive environment. With this approach, firms can show their customer-oriented culture to the market to link not only their physical resources bu
Externí odkaz:
https://doaj.org/article/f0e4d86e79bb48289450bc6bbe361e71
Publikováno v:
Cogent Business & Management, Vol 7, Iss 1 (2020)
For the past few decades, because of the environmental hazards, green purchase has been subject to wide ranges of studies. Subsequently, understanding the intellectual structure of the green purchase behaviour is increasingly becoming important. This
Externí odkaz:
https://doaj.org/article/6d2beed39dc64758842013d1ef8a6011
Publikováno v:
مدیریت بازرگانی, Vol 9, Iss 3, Pp 551-572 (2017)
This study examines the mentality and ideas of entrepreneurs to the issue of international marketing ecosystem. This study is a mixed method exploratory research that has been conducted using Q methodology. The participants of this research include:
Externí odkaz:
https://doaj.org/article/a4a2883da17f4a45a3087daf2f86bfe8