Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Moreno Frau"'
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
This study investigates how customers co-create value in online banking. The aims of this study were twofold. First, it tests the DART model (dialogue, access, risk assessment, and transparency) as a driver of customer value co-creation. Second, this
Externí odkaz:
https://doaj.org/article/061c48bcce784e6fae81d5eb861cf85b
Autor:
Moreno Frau, Tamara Keszey
Publikováno v:
Marketing & Menedzsment. 57:33-40
THE AIMS OF THE PAPER This paper explores digital data exploitation behaviours and shows how these conducts change according to the data sources used by agri-food firms when developing their products. METHODOLOGY We adopt an exploratory multiple-case
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e83b24a850f650df8a474183c0c7a62f
https://doi.org/10.15170/mm.2023.57.ksz.01.04
https://doi.org/10.15170/mm.2023.57.ksz.01.04
Publikováno v:
Journal of Research in Interactive Marketing.
PurposePrevious research has studied interactive value formation (IVF) using resource- or practice-based approaches but has neglected the role of emotions. This article aims to show how emotions are correlated in problematic social media interactions
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::088bf309192f49a7f64b26e0d9754fa1
https://doi.org/10.1108/jrim-06-2022-0186
https://doi.org/10.1108/jrim-06-2022-0186
Publikováno v:
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b1906c48cb2225d16a4fcbf1d52e0c1
https://doi.org/10.1007/978-3-031-14961-0_42
https://doi.org/10.1007/978-3-031-14961-0_42
Publikováno v:
Journal of Small Business Strategy. 32
This study aims to explore digital transformation and the level of sophistication in the digital data handling strategy by agri-food small and medium-sized enterprises (SMEs). By developing an exploratory multiple-case study that involves fourteen fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e00395ffaffdff969ffbc20f89c794fe
https://doi.org/10.53703/001c.34642
https://doi.org/10.53703/001c.34642
Publikováno v:
Journal of Cleaner Production. 377:134376
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84e5765ec0bf0a39d743ed28c081acde
https://doi.org/10.1016/j.jclepro.2022.134376
https://doi.org/10.1016/j.jclepro.2022.134376
Autor:
Cabiddu, Francesca1 (AUTHOR), Moreno, Frau1 (AUTHOR) moreno.frau@unica.it, Sebastiano, Lombardo2 (AUTHOR)
Publikováno v:
Journal of Service Research. Aug2019, Vol. 22 Issue 3, p241-255. 15p.
Publikováno v:
Journal of Service Research
Service research and marketing theory have found value co-creation to be a key element in the business-to-business (B2B) context. Value can also be co-destroyed by the same actors who interact to create it. However, very few studies have examined ser
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::568d89e61525fa105f069cdb50a14e24
https://doi.org/10.1177/1094670519835311
https://doi.org/10.1177/1094670519835311
Publikováno v:
Sinergie Italian Journal of Management. 37:217-239
Purpose of the paper: This paper explains to what extent open strategy draws on open innovation, and how different degrees of open strategy exist because of the adoption of open innovation. Methodology: Since the relationship between open innovation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94a7c98cb3e3b39478845f87bda9af38
https://doi.org/10.7433/s108.2019.12
https://doi.org/10.7433/s108.2019.12
Publikováno v:
MERCATI & COMPETITIVITÀ. :65-86
There is a growing interest in using software for qualitative data analysis to better manage the huge amount of digital data generated by online communities. This paper performs an exploratory single case study focusing on the Facebook page of a mobi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47b19bd6f5e8e3834b7ef90dc8fd4fdf
https://doi.org/10.3280/mc2018-004005
https://doi.org/10.3280/mc2018-004005