Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Morel, Kaj P.N."'
Autor:
Sääksjärvi, Maria, Morel, Kaj P.N.
Publikováno v:
European Journal of Innovation Management, 2010, Vol. 13, Issue 3, pp. 272-293.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/14601061011060120
Autor:
van den Hende, Ellis A., Schoormans, Jan P.L., Morel, Kaj P.N., Lashina, Tatiana, van Loenen, Evert, de Boevere, Erik I.
Publikováno v:
In Technological Forecasting & Social Change 2007 74(9):1773-1787
Publikováno v:
Advances in Consumer Research. 1997, Vol. 24 Issue 1, p464-469. 6p.
Publikováno v:
European Advances in Consumer Research, 6, 351-358
The present article introduces the concept of consumer skepticism toward new products (CSTNP) as a more comprehensive notion of consumer skepticism than skepticism toward advertising. CSTNP is conceptualized and defined in relation to related constru
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=narcis______::fb9fd1b0e190b3c4afca0f72d015e6b5
https://research.utwente.nl/en/publications/consumer-skepticism-toward-new-products(5ce7f515-3734-4013-943e-6ca6b9e609d6).html
https://research.utwente.nl/en/publications/consumer-skepticism-toward-new-products(5ce7f515-3734-4013-943e-6ca6b9e609d6).html
Publikováno v:
Design Studies. Sep2011, Vol. 32 Issue 5, p457-481. 25p.