Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Morana Fudurić"'
Autor:
Morana Fudurić
Publikováno v:
Tržište, Vol 20, Iss 2, Pp 251-252 (2008)
Externí odkaz:
https://doaj.org/article/8cc3168bccd140e5b8c8edf357b1f2c3
Publikováno v:
Journal of Retailing. 99:102-114
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::475ea76d4308a8ad47e9d9c28eb4df40
https://doi.org/10.1016/j.jretai.2022.11.002
https://doi.org/10.1016/j.jretai.2022.11.002
Publikováno v:
Advances in National Brand and Private Label Marketing ISBN: 9783031328930
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f4112d596afc4cb705478b72462a30d
https://doi.org/10.1007/978-3-031-32894-7_4
https://doi.org/10.1007/978-3-031-32894-7_4
Publikováno v:
Journal of Media Business Studies. 17:172-189
Over the years over-the-top (OTT) platforms such as Netflix and Hulu have attracted a lot of customers and caused serious disruptions in the media and advertising industry. This paper examines the underlying cause of such a disruption by using big da
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a1fd91156a74607de966482965f47b15
https://doi.org/10.1080/16522354.2019.1701363
https://doi.org/10.1080/16522354.2019.1701363
This study uses theories of variety seeking to examine how a new retailer listing on a multi-sided platform (MSP) affects consumer buying behavior. Using a unique dataset from an online MSP, we evaluate changes in purchase frequency with individual r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b93d155c3aa203fe119e7f904e2f4522
https://www.bib.irb.hr/1100056
https://www.bib.irb.hr/1100056
Autor:
Jelena Manojlović, Morana Fudurić
Publikováno v:
Zbornik Ekonomskog fakulteta u Zagrebu
Volume 18
Issue 2
Volume 18
Issue 2
Kreativne i kulturne industrije (KKI) promoviraju se kao važna komponenta „novih gospodarstava“ koja će potaknuti budući gospodarski rast, što se prema hrvatskim podacima o BDP-u periodu od 2009. do 2013. i potvrdilo. One su jedine koje su im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7ec471452d789fac0ba7755876c43c57
https://hrcak.srce.hr/247694
https://hrcak.srce.hr/247694
Publikováno v:
Business Horizons. 61:85-93
The convergence of communications, information, entertainment, commerce, and computing—combined with a rising number of new services—has caused changes in the way people access and consume media. In recent months, the phenomenon of viewing audien
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2e34fe3d157c4b90549a064e2e5d77ee
https://doi.org/10.1016/j.bushor.2017.09.008
https://doi.org/10.1016/j.bushor.2017.09.008
Publikováno v:
Corporate Social Responsibility and Environmental Management. 24:357-367
Today, companies have an increasing need to integrate stakeholders in CSR processes. The emergence of web 2.0 platforms and social media not only facilitates stakeholder interaction, but has also led to a new form of interaction opportunity called co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::71b12bbb4fc670ba7f179ed6e9a3fe7f
https://doi.org/10.1002/csr.1407
https://doi.org/10.1002/csr.1407
Retailing and media platforms recommend two types of items to their users: sponsored items that generate ad revenue and nonsponsored ones that do not. The platform selects sponsored items to maximize ad revenue, often through programmatic auctions, a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d491514dae1d8310a3744e4903ed6a4
https://doi.org/10.1080/00913367.2019.1652123
https://doi.org/10.1080/00913367.2019.1652123
Autor:
Andreina Mandelli, Morana Fudurić
Purpose – The purpose of this paper is to explore the characteristics of corporate and non-profit social media policies (SMP). Design/Methodology/Approach – Content analysis was used to empirically examine corporate and non-profit social media po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b1933c8ade7698d89c4e96a0fbf34862
https://doi.org/10.22598/mt/2017.29.1.7
https://doi.org/10.22598/mt/2017.29.1.7