Výsledky vyhledávání - "Moraes Sarmento, Eduardo"

Marketing territorial: Proposta de criação da marca Beja

Autor: Moraes Sarmento, Eduardo, Louro, Cláudia, Vargas De Oliveira, Carla

Num mundo progressivamente mais global e competitivo é imperativo que os territórios assumam o seu papel como criadores de valor que satisfaçam as necessidades e desejos dos seus consumidores. É necessário ter uma perspetiva real sobre como as p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::af5859cc73abcb2aef5bf4c5e3013266

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Marketing territorial: Propuesta de creación de la marca Beja

Autor: Moraes Sarmento, Eduardo, Louro, Cláudia, Vargas de Oliveira, Carla

Publikováno v: Tourism and Hospitality International Journal ; Vol. 3 No. 2 (2014): November 2014 [5th edition-EE] ; 20-40
Tourism and Hospitality International Journal ; Vol. 3 Núm. 2 (2014): Noviembre 2014 [5ª edición-EE]; 20-40
Tourism and Hospitality International Journal ; Vol. 3 N.º 2 (2014): Novembro 2014 [5ª Edição-EE]; 20-40

In a more global and competitive, it is imperative that territories assume their role as creators of value that meets the needs and desires of its consumers/users. It is necessary to have a real perspective on how small towns can not only adapt to gl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=sarcservicod::281802e58bf7def20ee6a0071c700670
https://revistas.rcaap.pt/thij/article/view/30146

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El papel de los acontecimientos turísticos en las unidades de alojamiento y hostelería y en los restaurantes y bebidas de la ciudad de Torres Vedras: el caso del Carnaval

Autor: Vitorino Abreu, António José, Moraes Sarmento, Eduardo, Vargas de Oliveira, Carla

Publikováno v: Tourism and Hospitality International Journal ; Vol. 5 No. 1 (2015): September 2015 [10th Edition]; 12-34
Tourism and Hospitality International Journal ; Vol. 5 Núm. 1 (2015): Septiembre 2015 [10ª Edición]; 12-34
Tourism and Hospitality International Journal ; Vol. 5 N.º 1 (2015): Setembro 2015 [10ª Edição]; 12-34

This paper analyzed the importance of tourism events in the city of Torres Vedras, particularly with the carnival case study. Methodologically, beyond the necessary literature review, interviews were conducted to 7 public entities and applied 5 quest

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=sarcservicod::91ac4665d234c8eb76451a062b556532
https://revistas.rcaap.pt/thij/article/view/30287

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O papel dos eventos turísticos nas unidades de alojamento e hoteleiras e de restauração e bebidas na cidade de Torres Vedras: O caso do Carnaval

Autor: Vitorino Abreu, António José, Moraes Sarmento, Eduardo, Vargas De Oliveira, Carla

Este artigo analisou a importância turismo de eventos na cidade de Torres Vedras, particularmente com o estudo de caso do Carnaval. Metodologicamente, além da necessária revisão bibliográfica, foram realizadas 7 entrevistas às entidades públic

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a4259463d96a02f1b0e47955cdfceee2

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The loyalty challenges in hotel restaurants in Lisbon

Autor: Fernandes Cunha, Raquel, Moraes Sarmento, Eduardo

Publikováno v: Tourism and Hospitality International Journal ; Vol. 10 No. 1 (2018): March 2018 [19th Edition]; 35-54
Tourism and Hospitality International Journal ; Vol. 10 Núm. 1 (2018): Marzo 2018 [19ª Edición ]; 35-54
Tourism and Hospitality International Journal ; Vol. 10 N.º 1 (2018): Março 2018 [19ªEdição]; 35-54

The present article aims to do an analysis of hotel restaurants from a consumer point of view in terms of funding strategy and client´s loyalty. To achieve this issue, we applied 200 questionnaires. We found the importance of loyalty as a main issue

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dfffaa4ee1aef63d0c2e21b0a69726da
https://revistas.rcaap.pt/thij/article/view/30491

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An empirical analysis of the online market for adventure tourism in Germany

Autor: Correia Loureiro, Sandra Maria, Moraes Sarmento, Eduardo, Witt-Dörring, Constantin

Publikováno v: Tourism and Hospitality International Journal ; Vol. 7 No. 1 (2016): September 2016 [13th edition]; 49-69
Tourism and Hospitality International Journal ; Vol. 7 Núm. 1 (2016): Septiembre 2016 [13ª edición]; 49-69
Tourism and Hospitality International Journal ; Vol. 7 N.º 1 (2016): Setembro 2016 [13ª Edição]; 49-69

The present article analyses the potential e-commerce in the tourism industry, particularly in the niche market of adventure travels. Tourists are increasingly booking travels using online platforms, especially Generation Y. This trend leads to the r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a925b77ba1e4a4beb3ff10a02d0ed2c3
https://revistas.rcaap.pt/thij/article/view/30326

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Insights about destination brand: Madeira case study

Autor: Freitas Carvalho, Teresa Filipa, Moraes Sarmento, Eduardo, Correia Loureiro, Sandra Maria

Publikováno v: Tourism and Hospitality International Journal ; Vol. 9 No. 1 (2017): September 2017 [17th Edition]; 12-33
Tourism and Hospitality International Journal ; Vol. 9 Núm. 1 (2017): Septiembre 2017 [17ª Edición]; 12-33
Tourism and Hospitality International Journal ; Vol. 9 N.º 1 (2017): Setembro 2017 [17ª Edição]; 12-33

The concept of brand as known today is passed through various (re) definitions over the years. Initially, the brand was associated with house products, but with the evolution of society has come to represent industrial products, people, values, and s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fa1ca6d295fd3c60c89b0983853138f3
https://revistas.rcaap.pt/thij/article/view/30408

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Tendências turísticas gastronómicas recentes com base na análise de um modelo de netnografia

Autor: Moraes Sarmento, Eduardo, Correia Loureiro, Sandra Maria

Publikováno v: Tourism and Hospitality International Journal ; Vol. 8 No. 1 (2017): March 2017 [15th Edição] ; 11-23
Tourism and Hospitality International Journal ; Vol. 8 Núm. 1 (2017): Marzo 2017 [15ª Edición] ; 11-23
Tourism and Hospitality International Journal ; Vol. 8 N.º 1 (2017): Março 2017 [15ª Edição] ; 11-23

As a result of tourism consolidation, gastronomy appears as the main key to success. Under this context, products, and services provided by this activity must adapt to the new consumers, the new tendencies, and behaviors. Tourists like regular consum

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Mulheres e Turismo? Hora de levantar a voz!

Autor: Moraes Sarmento, Eduardo

Bem-vindos ao II Fórum Internacional: Mulheres e Turismo, a minha voz! Chamo-me Eduardo Moraes Sarmento e vou ser o moderador e anfitrião. Este fórum terá três dias de atividades com os seguintes painéis: Painel 1 (dia 2 de junho) – A import�

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Mujeres y turismo? Es hora de alzar la voz!

Autor: Moraes Sarmento, Eduardo

Publikováno v: Tourism and Hospitality International Journal ; Vol. 18 No. 2 (2022): May 2022 [30ªEdição-EE]; 73-75
Tourism and Hospitality International Journal ; Vol. 18 Núm. 2 (2022): Mayo 2022 [30ªEdiçion-EE]; 73-75
Tourism and Hospitality International Journal ; Vol. 18 N.º 2 (2022): Maio 2022 [30ªEdição-EE]; 73-75

Welcome to the 2nd International Forum: Women and Tourism, my voice!My name is Eduardo Moraes Sarmento and I will be the moderator and host.This forum will have three days of activities with the following panels:Panel 1 (June 2) - The importance of g

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=sarcservicod::5c84d20e2cffa792ac2cea3038116a82
http://revistas.rcaap.pt/index.php/thij/article/view/31114

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