Zobrazeno 1 - 10 of 29 pro vyhledávání: '"Moon-Yong Kim"'
2
Content analysis of fake consumer reviews by survey-based text categorization
Autor: Sangkil Moon, Dawn Iacobucci, Moon-Yong Kim
Publikováno v: International Journal of Research in Marketing. 38:343-364
As the influence of online consumer reviews grows, deceptive reviews are a worsening problem, betraying consumers' trust in reviews by pretending to be authentic and informative. This research identifies factors that can separate deceptive reviews fr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bed5107a0cb0e097cfb6d2c59cd6e652
https://doi.org/10.1016/j.ijresmar.2020.08.001
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3
Evaluation, Satisfaction, and Loyalty in the Context of Green Credit Card Services: Green Ethics as a Moderator
Autor: Moon-Yong Kim
Publikováno v: Turkish Journal of Computer and Mathematics Education (TURCOMAT). 12:387-391
This research aims to examine the relationships among evaluation of green credit card services, overall satisfaction with green credit card services, and loyalty to green credit cards.In addition, this search examines whether consumers’ green ethic
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::067f3172a2866628dd102494fa0f8331
https://doi.org/10.17762/turcomat.v12i5.971
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4
The effects of cultural distance on online brand popularity
Autor: Moon-Yong Kim, Sangkil Moon
Publikováno v: Journal of Brand Management. 28:302-324
Given the increasing importance of social media in brand management, this research examines how cross-country cultural distance plays a role in determining brand popularity on social media. Based on cultural discount theory, this research develops hy
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e9b641f34cfdcd1fc585a260dec8e299
https://doi.org/10.1057/s41262-020-00227-1
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5
The Influence of Global Brand Distribution on Brand Popularity on Social Media
Autor: Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci
Publikováno v: Journal of International Marketing. 27:22-38
The literature on consumer choice between global and local brands is focused on sales-based measures of brand globalness (BG). When managers need to establish an effective social media campaign to raise awareness of their brands’ activities on soci
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5b30b9915451d9442c37a1c5b965bc39
https://doi.org/10.1177/1069031x19863307
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8
What Determines Consumer Attitude toward Green Credit Card Services? A Moderated Mediation Approach
Autor: Minhee Son, Moon-Yong Kim
Publikováno v: Sustainability, Vol 13, Iss 10865, p 10865 (2021)
Sustainability
Volume 13
Issue 19
The purpose of this research is to examine the factors affecting consumer attitude within the context of green credit card services. Specifically, this research examines (1) the effect of individual characteristics (i.e., green knowledge, innovativen
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a039833abeab8c37343c32edb79fe66d
https://doi.org/10.3390/su131910865
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9
The impact of country of origin on context effects in choice
Autor: Byung Il Park, Moon-Yong Kim
Publikováno v: International Marketing Review. 34:706-734
Purpose The purpose of this paper is to examine the effect of country of origin (COO) information as an important/salient categorical attribute on choice context effects. Specifically, this research examines whether the introduction of a unique COO i
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::36770ffb698d2aab4b762949486c8adb
https://doi.org/10.1108/imr-03-2015-0074
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