Zobrazeno 1 - 10
of 51
pro vyhledávání: '"Moon Young Kang"'
Autor:
Ji Hee Song, Moon Young Kang
Publikováno v:
Asia Marketing Journal, Vol 23, Iss 1, Pp 1-3 (2021)
Externí odkaz:
https://doaj.org/article/8ecfd6a2c9df4520ba89a68600fc2f66
Publikováno v:
International Journal of Market Research. Jul2018, Vol. 60 Issue 4, p380-393. 14p. 3 Charts, 1 Graph.
Autor:
Jaehwan Kim, Moon Young Kang
Publikováno v:
Journal of Business Research. 142:1068-1076
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b101553335a0a116df9e94108eef2a67
https://doi.org/10.1016/j.jbusres.2022.01.021
https://doi.org/10.1016/j.jbusres.2022.01.021
Publikováno v:
International Journal of Advertising. 41:1314-1337
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c0ac636fd193e2145484b8f8431b7814
https://doi.org/10.1080/02650487.2021.2012070
https://doi.org/10.1080/02650487.2021.2012070
Autor:
Sunghoon Kim, Moon Young Kang
Publikováno v:
International Journal of Advertising. 41:892-909
Online search advertising is an important market considering its size and future growth potential. However, many marketers have not systematically employed the online search keywords data in develo...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b2159e6ac7b8411aa228996a4543876
https://doi.org/10.1080/02650487.2021.1988392
https://doi.org/10.1080/02650487.2021.1988392
Publikováno v:
European Journal of Marketing. 55:1724-1746
Purpose Virtual gifts have emerged as a common feature of online communities, social gaming and social networks. This paper aims to examine how network-related variables and gift-seeding impact virtual gift sales. The network variables include gift-g
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44834880fa159bc5447f716ee8cff398
https://doi.org/10.1108/ejm-01-2019-0046
https://doi.org/10.1108/ejm-01-2019-0046
Publikováno v:
Journal of Business Research. 120:302-311
More digital retailers are expanding into offline channels by launching products in partners' stores, despite the mature offline shopping. Despite this extensive phenomenon, little attention is focused on the impact of offline product launches on sal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f1800e4acba2436fc7f6d2d70fdd5f25
https://doi.org/10.1016/j.jbusres.2019.08.025
https://doi.org/10.1016/j.jbusres.2019.08.025
Autor:
Moon Young Kang
Publikováno v:
Sustainability, Vol 14, Iss 946, p 946 (2022)
Sustainability; Volume 14; Issue 2; Pages: 946
Sustainability; Volume 14; Issue 2; Pages: 946
Considering their significant impacts on national economy, local communities, employees, suppliers, and other stakeholders, firm survival is an important goal for most companies. However, firm longevity is not an easy result to achieve, and it become
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4b695e24078cf7b8a7e8fa8c57c91b1
https://www.mdpi.com/2071-1050/14/2/946
https://www.mdpi.com/2071-1050/14/2/946
Publikováno v:
Journal of Consumer Studies. 30:125-142
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49925906058bb93851444310484be2b1
https://doi.org/10.35736/jcs.30.5.6
https://doi.org/10.35736/jcs.30.5.6
Publikováno v:
International Journal of Advertising. 38:563-576
Celebrity endorsement has been prevalent as an advertising strategy, and many advertisers invest enormous amounts of money into celebrity endorsements. While previous studies have found tha...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::08c444dcbab91c2677e117250f873021
https://doi.org/10.1080/02650487.2019.1601910
https://doi.org/10.1080/02650487.2019.1601910