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Autor:
Moon, Sungkyun (AUTHOR), Tuli, Kapil R. (AUTHOR) sungkyun.moon@unibocconi.it, Mukherjee, Anirban (AUTHOR)
Publikováno v:
Journal of Marketing. May2023, Vol. 87 Issue 3, p359-382. 24p. 2 Diagrams, 5 Charts.
Supplemental material, sj-pdf-1-jmx-10.1177_00222429221123013 for Does Disclosure of Advertising Spending Help Investors and Analysts? by Sungkyun Moon, Kapil R. Tuli and Anirban Mukherjee in Journal of Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5471816589882ffbd0e9057845e3fdbe
