Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Monteiro, Plínio Rafael Reis"'
Autor:
Filho, Cid Gonçalves, Kiefer, Kip, Fetscherin, Marc, Blandina, Alexander, Rocha, Marcelo Nacif, Monteiro, Plínio Rafael Reis
Publikováno v:
Journal of Consumer Marketing, 2023, Vol. 40, Issue 3, pp. 315-327.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-06-2020-3904
Publikováno v:
Social Responsibility Journal, 2019, Vol. 15, Issue 8, pp. 992-1007.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/SRJ-11-2017-0246
Publikováno v:
In RAI Revista de Administração e Inovação January-March 2014 11(1):6-28
Autor:
Tolentino, Renata de Sousa da Silva, Filho, Cid Gonçalves, Tolentino, Ricardo Jose Vaz, Monteiro, Plínio Rafael Reis
Publikováno v:
In REGE - Revista de Gestão July-September 2013 20(3):347-366
Publikováno v:
In RAI Revista de Administração e Inovação April-June 2013 10(2):81-101
Autor:
Ribeiro, Áurea Helena Puga1 aureap@fdc.org.br, Monteiro, Plínio Rafael Reis2 preisufmg@gmail.com, Luttembarck, Laura2 lauralut@hotmail.com
Publikováno v:
Brazilian Business Review (Portuguese Edition). Jan/Feb2019, Vol. 16 Issue 1, p32-45. 14p.
Autor:
Alejandro, Thomas Brashear, Souza, Daniela Vilaca, Boles, James S., Ribeiro, Áurea Helena Puga, Monteiro, Plinio Rafael Reis
Publikováno v:
In Industrial Marketing Management 2011 40(1):36-43
Publikováno v:
International Journal of Business Performance Management; 2023, Vol. 24 Issue: 1 p109-129, 21p
Autor:
Santos, Marcio Bambirra1 (AUTHOR) mb@mbambirra.com.br, Monteiro, Plínio Rafael Reis2 (AUTHOR), Gonçalves, Márcio Augusto2 (AUTHOR), Camilo, Ronaldo Darwich3 (AUTHOR)
Publikováno v:
Total Quality Management & Business Excellence. 2018, Vol. 29 Issue 3/4, p346-364. 19p.
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 18, n. 2 (2019): (abr./jun.); 54-76
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: The present study aims to identify how loyalty programs of the Socio Fans type, act as fosters of stronger emotional and affective ties between fans and their teams, from the point of view of the concepts of value, brand love, satisfaction
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::6c160c674e6caecfc161b5e94d987158
https://periodicos.uninove.br/remark/article/view/14889
https://periodicos.uninove.br/remark/article/view/14889