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Publikováno v:
Management of Organizations: Systematic Research. 88:101-120
The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fbed5088957e8246f9a0c01168f6331
https://doi.org/10.2478/mosr-2022-0015
https://doi.org/10.2478/mosr-2022-0015
