Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Monika Lisjak"'
Autor:
Monika Lisjak, Nailya Ordabayeva
Publikováno v:
Journal of Consumer Research. 49:1014-1031
While existing consumer research on political ideology often focuses on ideological differences in preferences for high-status, typically observably superior products, little is known about how political ideology may shape preferences for observably
Publikováno v:
The Cambridge Handbook of Consumer Psychology ISBN: 9781009243957
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4289cb40777cd2b270d961ef74c14681
https://doi.org/10.1017/9781009243957.010
https://doi.org/10.1017/9781009243957.010
Publikováno v:
Journal of Consumer Psychology. 33:3-20
Autor:
Nailya Ordabayeva, Monika Lisjak
Publikováno v:
Journal of Consumer Psychology. 32:165-174
Publikováno v:
Current Opinion in Psychology. 39:55-59
This review presents a new typology of compensatory consumption strategies as a means to understand how self-discrepancies influence compensatory object attachment. We differentiate compensatory consumption strategies based on three types of benefits
Publikováno v:
Journal of Marketing. 85:128-144
This research illustrates how marketing perks can be leveraged to spur WOM. Specifically, this research introduces a previously overlooked yet practically relevant dimension on which perks differ: “contractuality,” defined as the extent to which
Publikováno v:
Current opinion in psychology. 43
This article builds an organizing framework for understanding how social perceptions influence consumption at three levels: consumption for self, consumption for others, and consumption within the broader system. At each level, social others play a d
Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
Publikováno v:
Journal of Consumer Research. 41:1186-1203
Prior research has shown that psychological threat can provoke consumers to desire, seek out, and acquire products that symbolize accomplishment in the domain of the threat. Although such within-domain compensation can serve as a psychological salve
Autor:
Angela Y. Lee, Monika Lisjak
Publikováno v:
Journal of Consumer Research, 41(1), 55-70. Oxford University Press
Ample research suggests that after engaging in a self-regulatory task, people become depleted and are more likely to behave in maladaptive ways by yielding to their impulses. However, yielding to impulses may not always be maladaptive. This research
Publikováno v:
Personality and Social Psychology Bulletin, 38(9), 1120-1132. SAGE Publishing
This research examines how people respond when a commercial brand they identify with is threatened. Across four studies, the authors found that among participants who identified with a brand, a threat to the brand elicited the same responses as a thr