Zobrazeno 1 - 10
of 57
pro vyhledávání: '"Monika Imschloss"'
Autor:
Nico Wiegand, Monika Imschloss
Publikováno v:
Wiegand, N & Imschloss, M 2021, ' Do You Like What You (Can't) See? The Differential Effects of Hardware and Software Upgrades on High-Tech Product Evaluations ', Journal of Interactive Marketing, vol. 56, no. 1, pp. 18-40 . https://doi.org/10.1016/j.intmar.2021.03.004
Journal of Interactive Marketing, 56(1), 18-40. Elsevier Limited
Journal of Interactive Marketing, 56(1), 18-40. Elsevier Limited
“Over-the-air” software upgrades are a recent trend in the automotive industry to distribute firmware directly to customers via the Internet. These upgrades can endow the vehicle with completely new functions that enhance safety, convenience, and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3e8d95e598add49fb1e5364625b61c30
https://doi.org/10.1016/j.intmar.2021.03.004
https://doi.org/10.1016/j.intmar.2021.03.004
Publikováno v:
Science meets Practice ISBN: 9783658382445
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9991d1efaced2cdad904562e3843575c
https://doi.org/10.1007/978-3-658-38245-2_5
https://doi.org/10.1007/978-3-658-38245-2_5
Publikováno v:
Science meets Practice ISBN: 9783658382445
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3c22752e210d1eceee7e3fb6d926c0d
https://doi.org/10.1007/978-3-658-38245-2_3
https://doi.org/10.1007/978-3-658-38245-2_3
Publikováno v:
Science meets Practice ISBN: 9783658382445
Sarstedt, M, Imschloß, M & Adler, S 2022, Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen . Science meets Practice, 1. Aufl., Springer Gabler, Wiesbaden . https://doi.org/10.1007/978-3-658-38245-2
Sarstedt, M, Imschloß, M & Adler, S 2022, Multisensorisches Design von Verkaufsumgebungen : Sehen, Hören, Riechen . Science meets Practice, 1. Aufl., Springer Gabler, Wiesbaden . https://doi.org/10.1007/978-3-658-38245-2
Einblicke in die neuesten Forschungsergebnisse aus dem sensorischen Marketing zum Sehen, Hören und RiechenBeschreibt anschaulich die Effekte sensorischer Eindrücke auf das KundenverhaltenMit multimedialen Elementen wie Interviews mit den Autoren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ce577cc0fad9f209f8d919cc9f6b2ab5
https://doi.org/10.1007/978-3-658-38245-2
https://doi.org/10.1007/978-3-658-38245-2
Publikováno v:
Science meets Practice ISBN: 9783658382445
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4524440a66b57fb530d5d5c0a871b8d8
https://doi.org/10.1007/978-3-658-38245-2_2
https://doi.org/10.1007/978-3-658-38245-2_2
Publikováno v:
Science meets Practice ISBN: 9783658382445
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3c96744fbf1a44e667bc0f31733b1bcd
https://doi.org/10.1007/978-3-658-38245-2_4
https://doi.org/10.1007/978-3-658-38245-2_4
Publikováno v:
Science meets Practice ISBN: 9783658382445
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4909652b6b8f27b990acba459456c049
https://doi.org/10.1007/978-3-658-38245-2_1
https://doi.org/10.1007/978-3-658-38245-2_1
Autor:
Christina Kuehnl, Monika Imschloss
Publikováno v:
Imschloss, M & Kuehnl, C 2019, ' Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness ', Journal of Retailing, vol. 95, no. 4, pp. 158-169 . https://doi.org/10.1016/j.jretai.2019.10.004
Haptic softness is a central product attribute for many fabric-related retailers. Can those retailers use music—an easy to implement in-store atmospheric cue—to influence consumers’ perception of this central product attribute? Across four stud
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::49911ec42bb1b412fb6cb3e9ac7361b4
https://doi.org/10.1016/j.jretai.2019.10.004
https://doi.org/10.1016/j.jretai.2019.10.004
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their