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pro vyhledávání: '"Monika Alimienė"'
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika, Vol 59 (2002)
Many Lithuanian companies are currently seeking new foreign markets. Success of international business depends on a company’s experience abroad, its resources, skills and effective marketing. In the global market are especially important the decisi
Externí odkaz:
https://doaj.org/article/f3f1a68484ab411893d0d62345319f63
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika ir vadyba [Economics and management]. 2012, Vol. 17, no. 3, p. 1084-1097.
With the growth of international business integration and globalisation, internationalisation of company activities has become a necessity seeking to survive and develop own business regardless of company size, managed resources, and nature of activi
Autor:
Monika Alimienė, Rita Kuvykaitė
Publikováno v:
Ekonomika, Vol 59 (2002)
Ekonomika 2002, t. 59, p. 7-22.
Ekonomika 2002, t. 59, p. 7-22.
Globalus marketingas, jo taikymas globalioms rinkoms Lietuvoje dar labai mažai nagrinėjami. Lietuvos mokslininkų darbuose globalaus marketingo sprendimai analizuojami tarptautinio marketingo kontekste, neišskiriama marketingo sprendimų priėmimo