Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Monica Talaba"'
Autor:
Monica Talaba, Andreia Andrei
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 15 (2010)
This study proposes to explore the valued aspects for persons who buy dietary supplemnets and whether pharmacists recommendation influence the buying decision and in what measure. The study is based on a initial qualitative research, followed by a qu
Externí odkaz:
https://doaj.org/article/ca1931c71e6549c392a45daccfd05a5f
Autor:
Andreia Andrei, Monica Talaba
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 15 (2010)
The brand leadership as a best practice used by IBM, Sony, P&G, GAP, Nestlé, Smirnoff, Beiersdorf (Nivea) and others was highlighted 10 years ago by professors D.A. Aaker and E. Joachimsthaler who published in 2000 the famous book Brand Leadership.
Externí odkaz:
https://doaj.org/article/51be0abc264b493dbdb1f8ee60912628
Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Autor:
Monica Talaba
Publikováno v:
Knowledge Horizons - Economics. 5(2):189-192
The ability to accurately predict the value of the customers of a company has huge impact on the capacity to make intelligent decisions. Knowing the individual value of each customer allows the identification of the most profitable customers and dire
Autor:
Monica Talaba, Andreia Gabriela Andrei
Publikováno v:
Studies and Scientific Researches: Economics Edition, Vol 0, Iss 15 (2010)
The brand leadership as a best practice used by IBM, Sony, P&G, GAP, Nestlé, Smirnoff, Beiersdorf (Nivea) and others was highlighted 10 years ago by professors D.A. Aaker and E. Joachimsthaler who published in 2000 the famous book Brand Leadership.