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pro vyhledávání: '"Monica Nicoleta NEACȘU"'
Publikováno v:
Challenges of the Knowledge Society, Vol 14, Iss 1, Pp 887-892 (2021)
Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy. A credible positioning is based on a distinctive and coherent identity, ther
Externí odkaz:
https://doaj.org/article/d0a5ea1bc58d4b849f26e0f7a8182117
