Zobrazeno 1 - 10
of 13
pro vyhledávání: '"Monica Mendini"'
Autor:
Monica Mendini
Publikováno v:
Journal of Consumer Marketing. 39:538-549
Purpose Partnerships between luxury brands and mass-market retailers, termed masstige collaborations, are the last frontier of promoting brand popularity. The new products launched during these partnerships are offered at premium prices and character
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::961f5bfe9484e7aded86cc3a5d94575a
https://doi.org/10.1108/jcm-12-2019-3538
https://doi.org/10.1108/jcm-12-2019-3538
Publikováno v:
Journal of Business Research. 143:16-26
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::315878abdceaaeb76af0c0030e67f867
https://doi.org/10.1016/j.jbusres.2022.01.046
https://doi.org/10.1016/j.jbusres.2022.01.046
Publikováno v:
Organizational Dynamics. 52:100915
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a0d2119cf7ad736dc01ca6ef6e9092d0
https://doi.org/10.1016/j.orgdyn.2022.100915
https://doi.org/10.1016/j.orgdyn.2022.100915
Publikováno v:
Qualitative Market Research: An International Journal. 22:544-556
Purpose The purpose of this paper is to introduce and define social food pleasure as a new conceptual framework that can promote pleasurable and healthy food experiences. Design/methodology/approach By reviewing the literature related to food well-be
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4393a68c45f4c438beb53725511ea68d
https://doi.org/10.1108/qmr-06-2018-0067
https://doi.org/10.1108/qmr-06-2018-0067
The relationship between young generations (Millennials and Gen Z), luxury, and food is a current and complex subject. Millennials and Gen Z are the first digital native generations to be very comfortable with technology devices and interested at an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b91a0ef03cedcf311891af7485719496
https://doi.org/10.4018/978-1-7998-5882-9.ch014
https://doi.org/10.4018/978-1-7998-5882-9.ch014
Publikováno v:
Design Thinking for Food Well-Being ISBN: 9783030542955
One of the most important aspects at the core of design thinking is collaboration. As Olsen (2015) suggested, a milestone in the design-thinking approach always has been collaboration, viewed as an attempt to expand the innovation ecosystem and searc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1148d3222152b4a1bc2de9d848b92353
https://doi.org/10.1007/978-3-030-54296-2_4
https://doi.org/10.1007/978-3-030-54296-2_4
Autor:
Paula C. Peter, Monica Mendini
Publikováno v:
Marketing Education Review. 29:17-23
This research note examines whether a smart classroom (technology-enhanced learning space) has a positive or negative impact on students’ engagement in the learning process; that is, whether it gen...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2f52f353329bde6828c31bf111f2cfd3
https://doi.org/10.1080/10528008.2018.1532301
https://doi.org/10.1080/10528008.2018.1532301
Publikováno v:
Journal of Business Research. 91:195-204
The “fit” between brand and cause has received considerable attention in the study of effective cause-related marketing. However, the literature is largely ambivalent in terms of what fit means, as little systematic research has looked into the r
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a17b0ed26499d13e70903170b8f702f8
https://doi.org/10.1016/j.jbusres.2018.06.010
https://doi.org/10.1016/j.jbusres.2018.06.010
WHAT IF A CELEBRITY AND A BRAND COCREATE A NEW COLLECTION? THE NEW FRONTIER OF COBRANDED ENDORSEMENT
Autor:
Mihchael Gibbert, Monica Mendini
Publikováno v:
Global Fashion Management Conference. 2017:400-406
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d10099f7970832eeadbbb65bb07b2f5b
https://doi.org/10.15444/gfmc2017.05.04.02
https://doi.org/10.15444/gfmc2017.05.04.02
Fit has been identified as an antecedent of the success of brand extensions. Recently, a new stream of literature has distinguished two different types of fit: feature‐based taxonomic similarity and relation‐based thematic similarity. Although re
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a940ab7bdee22a3f2734ad6836665db1