Zobrazeno 1 - 10
of 37
pro vyhledávání: '"Monahan, Lisa"'
Publikováno v:
In Journal of Business Research January 2023 154
Publikováno v:
The International Journal of Logistics Management, 2021, Vol. 32, Issue 3, pp. 790-820.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJLM-10-2019-0293
Publikováno v:
In Journal of Business Research October 2021 135:840-850
Autor:
Monahan, Lisa1 (AUTHOR) lamonahan@meredith.edu, Romero, Marisabel2 (AUTHOR)
Publikováno v:
Journal of Advertising. Jun2020, Vol. 49 Issue 3, p250-269. 20p. 4 Diagrams, 4 Charts, 1 Graph.
Autor:
Sharma, Nazuk, Monahan, Lisa
Publikováno v:
Journal of Consumer Marketing, 2019, Vol. 36, Issue 7, pp. 977-985.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-05-2018-2679
Publikováno v:
The International Journal of Logistics Management, 2019, Vol. 30, Issue 3, pp. 699-722.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJLM-08-2018-0216
Publikováno v:
Journal of Product & Brand Management, 2018, Vol. 27, Issue 6, pp. 599-614.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2017-1610
Publikováno v:
Marketing Management Association Annual Conference Proceedings. Spring2023, p40-41. 2p.
Autor:
Monahan, Lisa
Publikováno v:
Graduate Theses and Dissertations.
Given a lack of tactics for addressing brand hate, most managers tend to ignore brand haters, and instead dedicate their resources towards consumers who like or love their brand. Similarly, relative to the volume of research on positive brand emotion
Externí odkaz:
http://scholarcommons.usf.edu/etd/6908
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8105&context=etd
http://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8105&context=etd
Publikováno v:
Creating Marketing Magic & Innovative Future Marketing Trends; 2017, p477-481, 5p