Zobrazeno 1 - 10
of 50
pro vyhledávání: '"Mona Jami Pour"'
Publikováno v:
تحقیقات بازار یابی نوین, Vol 12, Iss 4, Pp 1-28 (2023)
Despite the importance of social media marketing in many organizations, including small and medium enterprises (SMEs), scattered and limited studies have been done to evaluate its performance. Therefore, the present study attempts to develop a compre
Externí odkaz:
https://doaj.org/article/36610b15dc134a099269d1d34fab18fe
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 28, Pp 103-137 (2022)
Introduction: The application of artificial intelligence (AI) in online marketing has created a revolution in this field, which has attracted the attention of many investors and marketing managers in this field. AI marketing uses artificial intellige
Externí odkaz:
https://doaj.org/article/9524f4b261d548f9ae096ccb0986ce84
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 11, Iss 22, Pp 25-54 (2020)
With the improvement of technology and the need for promptitude in communication and transactions, social commerce has been taken into consideration in this regard. Social trust has particular importance for maintaining more and more customers in onl
Externí odkaz:
https://doaj.org/article/d43d449b29c34608b166feabd23fe49a
Publikováno v:
مطالعات رفتار مصرف کننده., Vol 6, Iss 2, Pp 46-67 (2020)
Today, customer experience management (CEM) is the dominant competitive strategy in the field of businesses based Internet and social media platforms. Social commerce, as one of the new forms of e-commerce, will be the dominant form of future busines
Externí odkaz:
https://doaj.org/article/44201871d8454e419fb3b03fc0727234
Publikováno v:
مدیریت بازرگانی, Vol 11, Iss 3, Pp 651-676 (2019)
Objective Given the rich database in social media and the need to gain competitive intelligence from such data-driven technologies, the companies are in need of a framework for acquiring Competitive Intelligence 0.2 to as the guidelines. Despite the
Externí odkaz:
https://doaj.org/article/c32e058a576b474ba42291e64373b8ce
Publikováno v:
Knowledge Management & E-Learning: An International Journal, Vol 11, Iss 2, Pp 215-232 (2019)
Despite the huge investment in Knowledge Management (KM) initiatives by many organizations, KM projects are facing a high failure rate. One of the main reasons is the lack of alignment between business and KM strategies. This study aims to identify a
Externí odkaz:
https://doaj.org/article/282fb2c589a34f409a492ed4191b8b4f
Publikováno v:
Journal of Information Technology Management, Vol 11, Iss 2, Pp 79-110 (2019)
Recently, significant technological changes, greater customer demand and the rise of new business models have triggered a rapid increase in electronic service (e-service) innovations. Now, innovation in the provision of e-services has become one of t
Externí odkaz:
https://doaj.org/article/98bb110e44c14b088d0d2dcfa3470061
Publikováno v:
مطالعات رسانههای نوین, Vol 8, Iss 31, Pp 332-301 (2022)
Social media as an effective tool in small and medium businesses will create a wide range of valuable opportunities and significantly reduce costs. Today, the strategy of companies to interact with customers and build relationships and cooperation wi
Externí odkaz:
https://doaj.org/article/d9368ba467054f04a890f2c8e59bce6a
Publikováno v:
مدیریت بازرگانی, Vol 10, Iss 4, Pp 835-854 (2018)
Objective Today competitive condition and quick changes adds to the importance of the need to analyze the companies’ performance in order to reach to higher positions as compared to the opponents’ performance. The present study mainly aims to inv
Externí odkaz:
https://doaj.org/article/26fc5ae381f9464bbf662bf2c341db8f
Publikováno v:
Journal of Information Technology Management, Vol 7, Iss 2, Pp 429-450 (2015)
Regarding strategic importance of KM, achieving to KM objectives is difficult in practice and has faced with challenges. One of the major challenges is reluctance of users in KMS acceptance and use. In this paper in order to exploitation of comprehen
Externí odkaz:
https://doaj.org/article/d99e83c581c142ab99550f33044cf184