Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Molline Chiedza Mwando"'
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 2 (2023)
AbstractIn most developing nations, Zimbabwe in particular, the value of diaspora-based tourist marketing (DBTM) in igniting socio-economic aspects toward a destination remains underutilized. The theoretical framework for diaspora-based tourist marke
Externí odkaz:
https://doaj.org/article/d3866f5096d34b1f9fcc71e8ac46390b
Publikováno v:
Cogent Social Sciences, Vol 9, Iss 1 (2023)
While the subject of harnessing the diaspora for economic benefits in general has been extensively covered, very little has been done to interrogate the potential of harnessing diaspora for tourism marketing through diaspora-based tourism marketing (
Externí odkaz:
https://doaj.org/article/cfde3147a6af4d4b9607317839172285