The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.

Autor: Gómez-Rico M; Department of Business Administration, University of Castilla-La Mancha, Toledo, Spain., Molina-Collado A; Department of Business Administration, University of Castilla-La Mancha, Toledo, Spain., Santos-Vijande ML; Department of Business Administration, CUNEF University, Madrid, Spain., Molina-Collado MV; Department of Business Administration, University of Castilla-La Mancha, Toledo, Spain., Imhoff B; Department of Hispanic Studies, Texas A&M University, College Station, TX USA.

Publikováno v: Current psychology (New Brunswick, N.J.) [Curr Psychol] 2022 Jan 07, pp. 1-17. Date of Electronic Publication: 2022 Jan 07.

Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023

Autor: Prashant Mishra, Ashu Sharma, Sayantan Khanra, Sumit K. Kundu, Sushanta Kumar Mishra

This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights o