Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Molan Kim"'
Autor:
Molan Kim
Publikováno v:
Asia Marketing Journal, Vol 24, Iss 4, Pp 141-142 (2023)
Externí odkaz:
https://doaj.org/article/1aa4e4276a974e15b755fc766e35032f
Publikováno v:
AMA Summer Academic Conference Proceedings. 2022, Vol. 33, p955-958. 4p.
Publikováno v:
Journal of Interactive Marketing. 37:32-43
Brand communities and corporate social responsibility have been touted for their ability to both generate significant equity for their brands and strong bonds among community members. However, the reciprocal capacity of these brands to mobilize their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ba13b7e1fa0d13002197fe2fc7d33a3
https://doi.org/10.1016/j.intmar.2016.07.004
https://doi.org/10.1016/j.intmar.2016.07.004
Publikováno v:
Journal of Marketing Research. 53:280-295
Third party–hosted consumer communities in general, and brand communities in particular, have been touted for their ability to generate value for firms by promoting consumer-to-consumer (C2C) helping. However, little research has examined whether c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18b934644ea8695a7598fb296248b3c5
https://doi.org/10.1509/jmr.13.0301
https://doi.org/10.1509/jmr.13.0301
Publikováno v:
Journal of Services Marketing. 26:83-93
PurposeCustomer relationship management (CRM) is considered a means to create competitive advantage for a company, as well as influence organizational performance. Much research has explored CRM users' point of view vis‐à‐vis successful CRM impl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57183730cc07cd059961996d655cacb5
https://doi.org/10.1108/08876041211215248
https://doi.org/10.1108/08876041211215248
Autor:
Minkyu Kim1 minkyu247@gmail.com, Molan Kim1
Publikováno v:
AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pP-6-P-7. 2p.