Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Mojtaba GHasemi Siani"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 22:798-815
PurposeThe purpose of the study was to compare young adult responses to rational and emotional sports product advertisements. The moderating roles of product type and gender were also examined.Design/methodology/approachThe study utilized a 2 (advert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca56056f23a55eb547048748b7a354a4
https://doi.org/10.1108/ijsms-04-2020-0045
https://doi.org/10.1108/ijsms-04-2020-0045
Publikováno v:
Research in Sport Management & Motor Behavior. 9:178-196
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a63fbf16328b0b1071cdcc58104ab219
https://doi.org/10.29252/jrsm.9.18.178
https://doi.org/10.29252/jrsm.9.18.178