Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Mojtaba GHasemi Siani"'
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 22:798-815
PurposeThe purpose of the study was to compare young adult responses to rational and emotional sports product advertisements. The moderating roles of product type and gender were also examined.Design/methodology/approachThe study utilized a 2 (advert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ca56056f23a55eb547048748b7a354a4
https://doi.org/10.1108/ijsms-04-2020-0045
https://doi.org/10.1108/ijsms-04-2020-0045
Publikováno v:
Research in Sport Management & Motor Behavior. 9:178-196
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a63fbf16328b0b1071cdcc58104ab219
https://doi.org/10.29252/jrsm.9.18.178
https://doi.org/10.29252/jrsm.9.18.178
Publikováno v:
Sport Management Journal; Sep2024, Vol. 16 Issue 3, p135-153, 19p
Publikováno v:
Journal of Islamic Marketing; 2024, Vol. 15 Issue 9, p2360-2377, 18p
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an
The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the chal