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pro vyhledávání: '"Mojgan Hamidi Binabaj"'
Autor:
Mehdi Haghighi Kafash, Mojgan Hamidi Binabaj, Mohammad Reza Karimi Alavijeh, Shahram Khalilnejad
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 27, Pp 97-126 (2022)
Introduction: The present research has been done with the aim of designing a strategic branding model in the saffron industry. Company branding requires a comprehensive approach to brand management, so that all the members and aspects of an organizat
Externí odkaz:
https://doaj.org/article/e3210982dd824a83a2d0ec098f766ad6