Výsledky vyhledávání

Akademický článek

Introducing a composite measure of trust in financial services.

Autor: Moin, S. M. A.¹ (AUTHOR), Devlin, James² (AUTHOR) james.devlin@leicester.ac.uk, McKechnie, Sally³ (AUTHOR)

Publikováno v: Service Industries Journal. Aug2023, Vol. 43 Issue 11/12, p896-922. 27p. 1 Diagram, 7 Charts.

Zobrazit plný text záznamu

Plný text ve formátu HTML

Akademický článek

Storytelling in destination brands’ promotional videos

Autor: Moin, S M A, Hosany, Sameer, O'Brien, Justin

Publikováno v: In Tourism Management Perspectives April 2020 34

Zobrazit plný text záznamu

Dissertation/ Thesis

Binding through branding : an investigation into the impact of brand experience and brand image on consumers' perception of trust in the context of the UK financial services sector

Autor: Moin, S. M. A.

The purpose of this thesis is to understand the impact of brand experience and brand image on consumers’ perceptions of trust in the context of the UK financial services sector. Since the financial crisis in 2008, trust has been an issue for financ

Externí odkaz: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.703209

Zobrazit plný text záznamu