Zobrazeno 1 - 10 of 18 pro vyhledávání: '"Mohit Jamwal"'
2
Tourists’ post-adoption continuance intentions of chatbots: integrating task–technology fit model and expectation–confirmation theory
Autor: Neeraj Dhiman, Mohit Jamwal
Publikováno v: foresight. 25:209-224
Purpose Despite the proliferation of service chatbots in the tourism industry, the question on its continuance intentions among customers has largely remain unanswered. Building on an integrated framework using the task–technology fit theory (TTF)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d90f4284e1dd53124bb6b11db2c45fcc
https://doi.org/10.1108/fs-10-2021-0207
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3
Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency
Autor: Vishal Soodan, Mohit Jamwal, Nripendra P. Rana, Deeksha Sharma, Supernova Chakraborty
Publikováno v: Journal of Agribusiness in Developing and Emerging Economies.
PurposeThis paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result demonstrability (RD), trust, sel
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b5c808d7c6079b7870b610c94711118d
https://doi.org/10.1108/jadee-05-2022-0087
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5
Exploration of dissonance segments among fashion apparel consumers: Evidence from a developing nation
Autor: Sita Mishra, Mohit Jamwal
Publikováno v: International Journal of Emerging Markets.
Purpose The purpose of this paper is to examine the existence and profile consumer segments based on dissonance in Indian apparel fashion retail market. Design/methodology/approach This study is based on cognitive dissonance theory (CDT) and analyses
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2ecb574dc2fca52907b69e891307bead
https://doi.org/10.1108/ijoem-11-2020-1320
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6
Realizing the Impact of Cognitive Dissonance in Predicting Consumer Behaviour
Autor: Mohit Jamwal, Akhilesh Chandra Pandey
Publikováno v: Journal of Social Sciences. 12:36-41
Consumer psychology has always been the centre of concern for the marketers from the old time and understanding the underlying aspects leads to effective decision making. The present study elicits the concept of post purchase cognitive dissonance in
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6d00bbee29322e7bddd6a24220270515
https://doi.org/10.3844/jssp.2016.36.41
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10
Akademický článek
The paradox of youth's online political party brand engagement on Facebook: a congruity theory perspective.
Autor: Jamwal, Mohit, Saini, Munish, Banerjee, Saikat
Publikováno v: International Review on Public & Non Profit Marketing; Jun2024, Vol. 21 Issue 2, p313-339, 27p
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