Výsledky vyhledávání - "Mohd Nizal Mohd Nor"

An Exploratory Study on The Relationship Between Involvement and Attitude Towards TV Advertisements with Islamic Symbols and Purchase Intent

Autor: Hamisah Hasan, Azhani Ali, Ezhar Tamam, Mohd Nizal Mohd Nor, Jusang Bolong

Publikováno v: Jurnal Komunikasi, Malaysian Journal of Communication. 32:817-831

The exploratory study was conducted to examine the impact of involvement and attitude towards Television (TV) advertisements (ads) with Islamic symbols to that of purchase intent. Specifically the study examines i) the level of involvement towards TV

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8ca9e1b9be61eb55422acba056a0563d
https://doi.org/10.17576/jkmjc-2016-3202-39

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