Zobrazeno 1 - 2
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pro vyhledávání: '"Mohd Nazri Bin Mohd Noor"'
Publikováno v:
PSU Research Review. 3:161-178
Purpose The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9be2ac449a7cbf2c50cfa8df91b895bf
https://doi.org/10.1108/prr-11-2018-0031
https://doi.org/10.1108/prr-11-2018-0031
Autor:
Zulaikha Zakariah, Norsiah Aminudin, Yanty Roslinda Harun, Azlina Abdul Aziz, Mohd Nazri Bin Mohd Noor
Publikováno v:
ADVANCES IN BUSINESS RESEARCH INTERNATIONAL JOURNAL. 7:42
This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8702307b6a447d4e1ce04e5aceead387
https://doi.org/10.24191/abrij.v7i2.14762
https://doi.org/10.24191/abrij.v7i2.14762