Výsledky vyhledávání - "Mohammed. T. Nuseir"

Akademický článek

Digital marketing and public relations: A way to promote public relations value

Autor: Mohammed. T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El-Refae

Publikováno v: International Journal of Data and Network Science, Vol 6, Iss 4, Pp 1331-1340 (2022)

The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cro

Externí odkaz: https://doaj.org/article/ae53c83360db41a1a7b8f402fa594db1

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Akademický článek

The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction

Autor: Ahmad Ibrahim Aljumah, Mohammed. T. Nuseir, Ghaleb A. El Refae

Publikováno v: International Journal of Data and Network Science, Vol 6, Iss 4, Pp 1359-1368 (2022)

The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on custo

Externí odkaz: https://doaj.org/article/d840ad20f826445c9f3a1a22464f26ac

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The role of artificial intelligence, marketing strategies, and organizational capabilities in organizational performance: The moderating role of organizational behavior

Autor: Mohammed T. Nuseir, Ghaleb El Refae

Publikováno v: Uncertain Supply Chain Management. 10:1457-1466

Currently, artificial intelligence and marketing strategies have become significant factors for improving the business capabilities that lead to improved business performance. Thus, the current study investigates the impacts of artificial intelligenc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f3d8dc55427622dbd2eadd7945155324
https://doi.org/10.5267/j.uscm.2022.6.010

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The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry

Autor: Mohammed T. Nuseir, Ghaleb Elrefae

Publikováno v: International Journal of Data and Network Science. 6:885-894

This research effort addresses the role of social media marketing activities, the compatibility with latest technology availability and perceived ease of use of social media and technological applications and systems to influence the attitude towards

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::195a41f39203501d21629a0d99bc3b9b
https://doi.org/10.5267/j.ijdns.2022.2.008

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Blockchain in global finance make-over: Exploring the mediating role of supply chain flexibility

Autor: Ghaleb Elrefae, Mohammed T Nuseir

Publikováno v: Uncertain Supply Chain Management. 10:983-992

This study examined the relationship among blockchain technology utilization, information sharing, supply chain flexibility, and competitive advantage in UAE financial institutions. For this purpose, a theoretical framework was examined regarding the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5dcfb2de24bb25cf8f55d6a26af52765
https://doi.org/10.5267/j.uscm.2022.2.015

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The effects of employee commitment and environment uncertainty on product quality: The mediating role of supply chain integration

Autor: Ahmad Ibrahim Aljumah, Husam Shahroor, Mohammed. T. Nuseir, Ghaleb A. El Refae

Publikováno v: Uncertain Supply Chain Management. 10:1379-1386

The main objective of the study was to test the relationship between the uncertainty of supply chain, employee commitment and product quality with the mediating role of supply chain integration. The uniqueness of the study is that it focused on the m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b6fded6260dbe2db5edf7a51bf50a156
https://doi.org/10.5267/j.uscm.2022.7.001

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The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing

Autor: Mohammed T. Nuseir, Ghaleb Elrefae

Publikováno v: International Journal of Data and Network Science. 6:875-884

The prime concern of the current research effort is to assess the role of social media marketing efforts to explain the consumer-based brand equity among the restaurant industry of the United Arab Emirates. The study incorporated the facilitating con

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::abed52e17b50ff7ce930223991d63bda
https://doi.org/10.5267/j.ijdns.2022.2.009

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