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Publikováno v:
2011 International Conference on Management and Service Science.
The new economy made it necessary for researchers to focus on service marketing due to products not being successful on their own. Marketing techniques have changed from traditional which was based mostly on goods only, goods and services to services
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65cef5a40efc1a247640ede527d8ac2f
https://doi.org/10.1109/icmss.2011.5999258
https://doi.org/10.1109/icmss.2011.5999258
