Zobrazeno 1 - 9
of 9
pro vyhledávání: '"Mohammed Emad Al-Shaikh"'
Publikováno v:
Discover Sustainability, Vol 5, Iss 1, Pp 1-15 (2024)
Abstract This research aimed to explore the effect of market orientation, marketing capability, and entrepreneurial orientation on business sustainability and corporate reputation in Small and Medium Enterprises (SMEs). It also aimed to test the medi
Externí odkaz:
https://doaj.org/article/6da4a8c10b0f465294329d2b62dbaac8
Publikováno v:
World Development Sustainability, Vol 2, Iss , Pp 100039- (2023)
This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars’ views on the relationships between these constructs. A comprehensive analysis of the previous literature on
Externí odkaz:
https://doaj.org/article/b9afdd54c6b24de2b27b481d80849dd8
Publikováno v:
International Journal of Customer Relationship Marketing and Management. 13:1-20
The aim of this paper was to investigate the impact of customer relationship management (CRM) dimensions on business sustainability in small and medium enterprises (SMEs). A quantitative research approach was employed for data collection and fulfilli
Autor:
Syed Shah Alam, Mohammad Masukujjaman, Mohammed Emad Al-Shaikh, Mohd Helmi Ali, Zafir Khan Mohamed Makhbul, Abdullah Sanusi Othman
Publikováno v:
Current Psychology.
After withdrawing the movement control order (MCO), new variant (Omicron) of COVID-19 returns as an outbreak again. Therefore, consumers are very much informed by various media to be more cautious in visiting shopping malls and spend less time in the
Publikováno v:
International Journal of Service Science, Management, Engineering, and Technology. 12:56-72
This research aimed to identify the linkages between marketing mix elements and the purchase decision process among consumers in the Malaysian retail industry. To fulfill this objective, the present study followed a quantitative survey for gathering
Publikováno v:
FIIB Business Review. 11:67-78
The rationale of this study was to investigate the effect of innovation types on business sustainability in the small and medium enterprises (SMEs). Quantitative approach was used for collecting the data and fulfilling the stated objective. Specifica
Publikováno v:
Sustainability; Volume 14; Issue 18; Pages: 11444
The purpose of this study was to test the impact of entrepreneurial marketing dimensions on firm performance in small and medium enterprises. Required data was gathered using the quantitative research approach. Particularly, the primary data was obta
Publikováno v:
Research in Transportation Business & Management. 43:100719
The purpose of this study was to explore the effect of customer relationship management (CRM) dimensions on employee-based brand equity. By looking at the past literature, it can be noticed that the majority of earlier studies on brand equity examine
Publikováno v:
Sustainability, Vol 12, Iss 6454, p 6454 (2020)
Sustainability
Volume 12
Issue 16
Sustainability
Volume 12
Issue 16
The purpose of this study is to integrate the Diffusion of Innovation (DOI) theory and Technology, Organization and Environment (TOE) theory to examine the factors that affect the adoption of green supply chain management (GSCM) practices among SMEs