Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Mohammad Reza Karimi Alavijeh"'
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 29, Pp 91-118 (2022)
Introduction: One of the most important management tasks is deciding on selling prices. Given the growing competition among firms and their slow growth in attracting new customers, companies are looking for new ways to boost their sales. Price is als
Externí odkaz:
https://doaj.org/article/fb2cae31381e44ff8eb380958222469e
Autor:
Mehdi Haghighi Kafash, Mojgan Hamidi Binabaj, Mohammad Reza Karimi Alavijeh, Shahram Khalilnejad
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 14, Iss 27, Pp 97-126 (2022)
Introduction: The present research has been done with the aim of designing a strategic branding model in the saffron industry. Company branding requires a comprehensive approach to brand management, so that all the members and aspects of an organizat
Externí odkaz:
https://doaj.org/article/e3210982dd824a83a2d0ec098f766ad6
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, Vol 17, Iss 57, Pp 9-45 (2022)
Introduction Travel marketers use the appeal of scarcity messages as a promotional tool and technique to make the product or service more attractive with the ultimate aim of selling faster and more. Scarcity messages have proved to be extremely pract
Externí odkaz:
https://doaj.org/article/5ff0332e85b74b75aea9130bc5a3b8ee
Autor:
mehdi haghighi kafash, mojgan hamidi beinabaj, mohammad reza karimi alavijeh, shahram khalil nezhad
Publikováno v:
مطالعات مدیریت راهبردی, Vol 11, Iss 43, Pp 21-43 (2020)
The aim of this study is to explain the model of strategic branding challenges with emphasis on Iran's saffron industry. The method is combined (qualitative-quantitative). In the qualitative part, the data theory method of the foundation has been use
Externí odkaz:
https://doaj.org/article/477b0fd2a0df45149a77c5fd95cac7ed
Publikováno v:
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, Vol 14, Iss 45, Pp 1-34 (2019)
The study sought to investigate and examine the antecedents and consequences of satisfaction of elderly tourists trip experience. The statistical population is all tourists who travel to Isfahan and have a minimum age of 60 years. With cluster sampli
Externí odkaz:
https://doaj.org/article/992d24c463bb47d79bc3b950b96d9bfc
Publikováno v:
کاوشهای مدیریت بازرگانی, Vol 10, Iss 19, Pp 343-360 (2018)
Nowadays, purchase decision making is much more complicated and even more important than in the past. Consumers’ decision-making style is a constant and effective pattern of responses influenced by culture. National culture and subcultures have sig
Externí odkaz:
https://doaj.org/article/decdca7ad4444384897e127bd49ea907
Publikováno v:
Journal of Information Technology Management, Vol 9, Iss 3, Pp 587-612 (2017)
The emergence of social networks is one of the most influential phenomena of the 21st century. Social networking cyberspace creates a broad area of information and a variety of semantic representations. Social networks connect different people with d
Externí odkaz:
https://doaj.org/article/3669c2ce1687492fa77f669b23112dd5
Publikováno v:
تحقیقات بازار یابی نوین, Vol 7, Iss 1, Pp 115-130 (2017)
Various factors affecting customer`s loyalty such as quality, trust, credibility and perceived risk. It seems that customer`s religious orientation effect on the effectiveness of these variables on their loyalty. The aim of the present research is to
Externí odkaz:
https://doaj.org/article/09b23fe091ee4d14a20f1ebb4d1030f3
Publikováno v:
Journal of Information Technology Management, Vol 8, Iss 2, Pp 351-372 (2016)
The utilization of 3G and 4G is rapidly increasing and also cellphone users are briskly changing their consumption behavior, using preferences and shopping manner. Accordingly, cellphone manufacturers should create an accurate insight of their target
Externí odkaz:
https://doaj.org/article/328a45415cc045b884017b14b6cce9c9
Publikováno v:
مطالعات مدیریت بهبود و تحول, Vol 25, Iss 80, Pp 119-142 (2016)
In the past, most of the companies in service industry were using consumer-based approach in branding. This approach is mainly based on advertising to build powerful brand and underestimate the role of employees in branding. Lately, a new approach wa
Externí odkaz:
https://doaj.org/article/62f1c2374f9b4ee58b2c4b557eb1e6cd