Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Mohammad G. Nejad"'
Autor:
Alexander Buoye, Yuliya Komarova Loureiro, Sertan Kabadayi, Mohammad G. Nejad, Timothy L. Keiningham, Lerzan Aksoy, Jason Allsopp
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 4, pp. 434-459.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-05-2015-0157
Autor:
Mohammad G. Nejad
Publikováno v:
International Journal of Bank Marketing, 2016, Vol. 34, Issue 1.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJBM-06-2015-0094
Autor:
Mohammad G. Nejad, Hooman Estelami
Publikováno v:
Journal of Product & Brand Management. 26:759-770
Purpose While existing research has established various methods for pricing, the impact of a manager’s individual psychological profile on his/her price setting behavior is relatively unexamined. This is especially critical in the context of pricin
Autor:
Allard C.R. van Riel, Mohammad G. Nejad, Lee Phillip McGinnis, Jie J. Zhang, Milos Bujisic, Paul A. Phillips
PurposeWhile innovative service systems may create substantial value for certain stakeholders, they often destroy value for others. This value paradox frequently leads to unsustainable service systems. The purpose of this paper is to explore the use
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::341dd3f92d5f725d6350cf26cf33d13f
http://hdl.handle.net/1942/29830
http://hdl.handle.net/1942/29830
Publikováno v:
Journal of Financial Services Marketing. 21:308-324
This study applies a novel approach to explore consumer financial literacy—the necessary skills and knowledge to make personal financial decisions—across different demographic groups. Rather than exploring demographic variables independently of e
Autor:
Mohammad G. Nejad
Publikováno v:
International Journal of Bank Marketing. 34:1042-1068
Purpose The purpose of this paper is to present a systematic overview of the current state of research on innovations in financial services and identifies the areas that have received less attention, and hence offer opportunities for future research.
Publikováno v:
International Journal of Research in Marketing. 33:656-673
This study explores the adverse effects of customer disappointment after adoption accompanied by spreading negative word-of-mouth on firm profits. The study examines the effects of heterogeneity and assortativity of customer revenue on the profit imp
Autor:
Mohammad G. Nejad, Alexander Buoye, Sertan Kabadayi, Yuliya Komarova Loureiro, Timothy L. Keiningham, Jason Allsopp, Lerzan Aksoy
Publikováno v:
Journal of Service Management. 27:434-459
Purpose – The satisfaction and loyalty research argues that customer satisfaction is an antecedent to share of wallet (SOW). The double jeopardy view, however, argues that satisfaction and SOW levels are driven exclusively by penetration levels. Cu
Autor:
Mohammad G. Nejad
Publikováno v:
European Journal of Marketing. 50:647-657
Purpose This paper provides an overview of agent-based modeling and simulation (ABMS) and evaluates the questions that have been raised regarding the “assumptions and mechanisms used” by a well-cited paper that has used this methodology. Design/m
Autor:
Mohammad G. Nejad, Sertan Kabadayi
Publikováno v:
Journal of Financial Services Marketing. 21:34-50
Financial services institutions often provide special introductory prices to new customers who sign up for their services such as credit cards, credit monitoring services and online stock trading. Despite their prevalence, the decision to provide int