Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Mohamed Saber Chtourou"'
Publikováno v:
Applied Cognitive Psychology. 25:708-716
Summary: Over the last decade or so, the Internet has become a privileged media for advertisement. Despite this increase in popularity, several studies suggested that Internet users ‘avoid’ looking at ads (what is often referred to as the banner
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3214a61e61581544f4a8054b36ce279
https://doi.org/10.1002/acp.1742
https://doi.org/10.1002/acp.1742
Publikováno v:
Journal of Advertising Research. 43:217-229
The debate about which media metric efficiently measures the effectiveness of a web-based advertisement, such as banners, is still alive and well. Nonetheless, the most widely used measure of effectiveness for banner advertisements is still the click
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a3c60661808fade3fcad26c9c255461e
https://doi.org/10.2501/jar-43-2-217-229
https://doi.org/10.2501/jar-43-2-217-229
Publikováno v:
Journal of Euromarketing
Journal of Euromarketing, Taylor & Francis, 2002, 11 (2), pp.23-40. ⟨10.1300/J037v11n02_02⟩
Journal of Euromarketing, Taylor & Francis, 2002, 11 (2), pp.23-40. ⟨10.1300/J037v11n02_02⟩
SUMMARY The area of Internet advertising research has, up to now, focused mostly on banner size, placement and media planning factors. The purpose of this paper is to explore the effects of price information and promotion in banner ads on the click-t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c4d7f70320eebdcd61e89666f267a6d0
https://hal-amu.archives-ouvertes.fr/hal-01796045
https://hal-amu.archives-ouvertes.fr/hal-01796045
Publikováno v:
International Journal of Internet Marketing and Advertising. 6:107
Internet users are confronted with a growing number of advertising messages. In addition, web navigation requires more cognitive effort than other media do. Hence, capturing the attention of users is one of the most challenging tasks for advertisers.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6d32993284a6033cefe248270eba3d8
https://doi.org/10.1504/ijima.2010.032477
https://doi.org/10.1504/ijima.2010.032477