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pro vyhledávání: '"Mohamed Fattouh Morsy"'
Publikováno v:
Marketing and Advertising in the Online-to-Offline (O2O) World ISBN: 9781668458440
The chapter aims to discuss the effects of online and offline touchpoints on customer experience and the effect of customer experience on brand performance, which will help to establish the omnichannel strategy. The results indicate that touchpoints
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b62cdd5b7398cd21794bb7c578452f60
https://doi.org/10.4018/978-1-6684-5844-0.ch007
https://doi.org/10.4018/978-1-6684-5844-0.ch007