Výsledky vyhledávání - "Mohamed Adel Hamdy"

The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)

Autor: Samia Adly Hanna El Sheikh, Mohamed Adel Hamdy, Yasser Tawfik Halim, Hosny Ibrahim Hamdy

Publikováno v: مجلة جامعة الإسکندریة للعلوم الإداریة. 57:87-119

Many businesses and service providers including hotels realize the significance of Customer Relationship Management (CRM) and its potential to help them gain new customers, retain existing customers, and maximize their lifetime value. This study aims

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::695dab2480fa06f0358c6479deef879f
https://doi.org/10.21608/acj.2020.121770

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