Výsledky vyhledávání - "Mohamad Amizi Ayob"

Study on the Customer Perception of the Tropical Fruit Vinegar in Kelantan and Kuala Lumpur

Autor: Seri Intan Mokhtar, Mohamad Amizi Ayob, Zul Ariff Abdul Latiff, Siow Woon Soon

Publikováno v: Journal of Food Products Marketing. 24:263-279

This research will be focus on the differences of perception of customers in Kelantan and Kuala Lumpur toward tropical fruits vinegar. Tropical fruit vinegar was used in this research with Rambutan and Dokong vinegar as the choice. Dokong and Rambuta

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3a50e4140352b9a79fbe638b4179a97c
https://doi.org/10.1080/10454446.2017.1266557

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Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia

Autor: Golnaz Rezai, Zainal Abidin Mohamed, Mohamad Amizi Ayob, Zul Ariff Abdul Latiff

Publikováno v: Journal of Food Products Marketing. 22:137-146

The purpose of this study is to validate the impact of food labels among Malaysian consumers using an extended theory of planned behavior model (TPB). In doing so, the study assessed the direct and indirect effect of food labeling on consumer intenti

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::873294339ed51d490472605bae5ef49f
https://doi.org/10.1080/10454446.2013.856053

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