Brand name substitution and brand equity transfer

Autor: Pauwels Delassus, Véronique, Mogos Descotes, Raluca

Publikováno v: Journal of Product & Brand Management, 2012, Vol. 21, Issue 2, pp. 117-125.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/10610421211215562

Capturing institutional home country conditions for exporting SMEs

Autor: Mogos Descotes, Raluca, Walliser, Björn, Holzmüller, Hartmut, Guo, Xiaoling

Publikováno v: In Journal of Business Research 2011 64(12):1303-1310

Émergence des innovations collaboratives au sein des PME exportatrices françaises et ukrainiennes

Autor: Kantaruk Pierre, Oksana, Mogos Descotes, Raluca, Walliser, Bjorn

Publikováno v: Management international = International management = Gestión internacional
Management international = International management = Gestión internacional, HEC Montréal et Université Paris Dauphine, 2020, 24 (5), pp.49-60. ⟨10.7202/1075479ar⟩
Management international = International management = Gestión internacional, 2020, 24 (5), pp.49-60. ⟨10.7202/1075479ar⟩

International audience; Based on explorative study of 20 French and Ukrainian exporting SME, this research highlights the role played by domestic institutional environment in collaborative innovation. Our research builds on institutional profiles the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::14d5699487ed2cb72c4423b0805eb0fb
https://hal.archives-ouvertes.fr/hal-03010093

Product innovation determinants in French and Ukrainian SMEs

Autor: Kantaruk Pierre, Oksana, Mogos Descotes, Raluca, Walliser, Björn

Publikováno v: 2ème Workshop/Journée de Recherche en Export Management
2ème Workshop/Journée de Recherche en Export Management, Jul 2019, Montpellier, France

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::1e6f09d030b28a567055a2b8b2cc6622
https://hal.univ-lorraine.fr/hal-02537638

How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance

Autor: Mogos Descotes, Raluca, Walliser, Björn, VIDA, Irena, HOLZMṺLLER, Hartmut, TRIKKI, Dora

Publikováno v: AMA (American Marketing Association) Global Marketing SIG Conference
AMA (American Marketing Association) Global Marketing SIG Conference, May 2019, Buenos Aires, Argentina

International audience

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::c5d7cf51dd0bd6390c301bd3dfed084b
https://hal.univ-lorraine.fr/hal-02537641