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Academic concepts such as customer relationship management (CRM) and knowledge management (KM) are well established concepts today. Integration between these two concepts has been established with the term customer knowledge management. Social media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80609231fa86f8cea626df2cd08e339c
https://doi.org/10.4018/978-1-5225-1686-6.ch002
https://doi.org/10.4018/978-1-5225-1686-6.ch002
