Desvios das compras planejadas: implicações do histórico de aprendizado e do cenário de consumo para os gastos do consumidor

Autor: Ricardo Limongi França Coelho, Denise Santos de Oliveira, Rafael Barreiros Porto, Marcos Inácio Severo de Almeida

Publikováno v: Review of Business Management; Vol. 22 No. 2 (2020); 331-347
RBGN Revista Brasileira de Gestão de Negócios; Vol. 22 Núm. 2 (2020); 331-347
RBGN-Revista Brasileira de Gestão de Negócios; v. 22 n. 2 (2020); 331-347
Revista Brasileira de Gestão de Negócios
Fundação Escola de Comércio Álvares Penteado (FECAP)
instacron:FECAP
Revista Brasileira de Gestão De Negócios, Vol 22, Iss 2 (2020)
Revista Brasileira de Gestão de Negócios, Volume: 22, Issue: 2, Pages: 331-347, Published: 24 JUN 2020

Purpose – Consumer spending is an essential measure of performance, and retail decision-makers often strive to understand which factors influence this response variable. We propose that deviations from planned purchases are specific classes of cons

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::54401ec57216c71f8729356e555d6782
https://doi.org/10.7819/rbgn.v22i2.4053

Do consumers do as they say they will? : a study on the choice of fuel brands, from the perspective of consumer say-do

Autor: Malta, Cleiton Antonio da Silva

Publikováno v: Biblioteca Digital de Teses e Dissertações da ESPM
Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM

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Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______3056::f2097b7d9884ab18cdc0fd13837c7eb7
http://tede2.espm.br/handle/tede/272