Brand Valuation: Recognizing the brands as strategical assets in the balance sheet of the companies

Autor: Francisco Clairton Araujo, Fernando José Ferreira Lucas, Mitsuru Higuchi Yanaze

Publikováno v: Revista de Gestão e Secretariado (Management and Administrative Professional Review); Vol. 14 No. 2 (2023): Revista de Gestão e Secretariado v.14, n.2, 2023; 1516-1537
Revista de Gestão e Secretariado; v. 14 n. 2 (2023): Revista de Gestão e Secretariado v.14, n.2, 2023; 1516-1537

The brand continues representing an important and strategic asset for companies. After adoptation of norms (IFRS/FASB), the brand was approved to be recognized as intangible assets in the balance sheet of the companies. The purpose of this paper was

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b3bc1eb68c89e33e550c2ba1bc4bc67f
https://revistagesec.org.br/secretariado/article/view/1629

The adoption stages (Evaluation, Adoption, and Routinisation) of ERP systems with business analytics functionality in the context of farms

Autor: Tiago Oliveira, Mitsuru Higuchi Yanaze, Caetano Haberli Junior

Publikováno v: Computers and Electronics in Agriculture. 156:334-348

Agriculture is a complex industry based on science. Agriculture relies on systems of climate-standard analysis: solar energy, heat, moist and systems for the area of field operation patterns: soil chemical composition, plant nutrition, genetic improv

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0ff8b9aa7de512e72bd77557820a71fa
https://doi.org/10.1016/j.compag.2018.11.028

Understanding the determinants of adoption of enterprise resource planning (ERP) technology within the agri-food context: the case of the Midwest of Brazil

Autor: Tiago Oliveira, Mitsuru Higuchi Yanaze, Caetano Haberli

Publikováno v: International Food and Agribusiness Management Review. 20:729-746

The object of this study is to investigate the determinants of adoption of Enterprise Resource Planning (ERP) technology in agricultural farms located in the Central-West region of Brazil. The data was collected from 200 in-depth interviews with soy,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3942914c56dabde5695434f798dd05f1
https://doi.org/10.22434/ifamr2016.0093

Performance, farmer perception, and the routinisation (RO) moderation on ERP post-implementation

Autor: Tiago Oliveira, Eduardo Eugênio Spers, Mitsuru Higuchi Yanaze, Caetano Haberli Junior

Publikováno v: Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
Universidade de São Paulo (USP)
instacron:USP
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Heliyon, Vol 5, Iss 6, Pp e01784-(2019)
Heliyon

Haberli Junior, C., Oliveira, T., Yanaze, M., & Spers, E. E. (2019). Performance, farmer perception, and the routinisation (RO) moderation on ERP post-implementation. Heliyon, 5(6), [e01784]. https://doi.org/10.1016/j.heliyon.2019.e01784 This study d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2832f9900b83cc48827e47a59546b4f6

Retorno de investimentos em comunicação: avaliação e mensuração : 2ª edição revista e ampliada

Autor: Mitsuru Higuchi Yanaze, Otávio Freire, Diego Senise

'Este livro é um guia conceitual e prático para qualquer empresa que queira implementar um sistema efi caz de mensuração em comunicação.'– Gislaine Rossetti, diretora de Relações Institucionais da Basf para a América do Sul.'Lendo a pesqui