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pro vyhledávání: '"Mitchell C. Olsen"'
Autor:
Matthew D. Meng, Mitchell C. Olsen
Publikováno v:
The Journal of Consumer Affairs
As the COVID-19 pandemic continues to impact everyone to some degree, it has become clear that experts from many disparate fields must work together to overcome such public health crises. Even now, a significant portion of United States residents rem
Autor:
Mitchell C. Olsen, Keith Marion Smith
Publikováno v:
Marketing Letters. 31:7-12
The legal cannabis industry is growing rapidly in the United States. It presents marketing researchers with a rare opportunity to study not only an entirely new market, but also one of economic consequence that is opening in different geographic area
Publikováno v:
SSRN Electronic Journal.
Grocery retailers are investing in “natural” product offerings to compete for shoppers. At the same time, many brands’ new product offerings claim to be “natural.” Such new products appear to be congruent with retail customers’ goals. How
Publikováno v:
Journal of Marketing. 78:119-137
In response to a top ten global consumer trend, firms are increasingly introducing environmentally sustainable (“green”) new products. Firms allocate significant resources to this area; thus, the authors consider the brand-level implications by i
'New, but NOT Improved: How Reputation for Quality Influences Novelty among U.S. and Japanese Firms'
Autor:
Owen Nelson Parker, Mitchell C. Olsen
Publikováno v:
Academy of Management Proceedings. 2015:16468