Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Mirosława Pluta-Olearnik"'
Publikováno v:
Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, Iss 4(1002) (2024)
Objective: The purpose of the article is to establish the current state of research on the perceived brand globalness / localness (PBG / PBL) dichotomy. It analyses and assesses the changes in the research problems and identifies the areas upon which
Externí odkaz:
https://doaj.org/article/765b5239f935492ea4196d1a448a0ffb
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
Journal of Economics and Management, Iss 22, Pp 142-150 (2015)
The concept of real estate multi-product involves multi-functional development of an area, focused on the comfort of potential inhabitants, i.e. application of large areas where people may live, work, shop and spend their free time actively. This tre
Externí odkaz:
https://doaj.org/article/7eb5f5e85a3442e9b499e315b329e9c0
Publikováno v:
Horyzonty Wychowania, Vol 15, Iss 35 (2016)
CEL NAUKOWY: Celem artykułu jest dokonanie identyfikacji możliwych postaw i działań uczelni, które odzwierciedlałyby ich reorientację w kierunku idei uniwersytetu przedsiębiorczego. PROBLEM I METODY BADAWCZE: W artykule konfrontujemy założ
Externí odkaz:
https://doaj.org/article/bfb9ac5a0f694728a39c7dbde31b444c
Autor:
Mirosława Pluta-Olearnik, Aneta Buda
Publikováno v:
Marketing of Scientific and Research Organizations. 47:31-48
The purpose of the article is to analyse and evaluate corporate social responsibility practices as a response of companies to the expectations of a wide range of stakeholders. In the article, the authors perceive CSR practices as a way of conducting
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3065811226192556f0863736ed1fb156
https://doi.org/10.2478/minib-2023-0003
https://doi.org/10.2478/minib-2023-0003
Publikováno v:
Marketing of Scientific and Research Organizations. 44:87-104
Traditional methods used in marketing research focus on the rationality of individuals and the conscious processes they are able to analyse and verbally expose. Developments in the field of neuroscience have proven that emotions are the fundamental b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4496e67485b6c3442eb69f869d8d90b
https://doi.org/10.2478/minib-2022-0010
https://doi.org/10.2478/minib-2022-0010
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
Marketing of Scientific and Research Organizations. 34:1-19
Summary At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b4c2d02407e06923e5b19dc6b8999f95
https://doi.org/10.2478/minib-2019-0049
https://doi.org/10.2478/minib-2019-0049
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 34, Iss 4, Pp 1-20 (2019)
At the turn of the 20th and 21st centuries, new paradigms emerged regarding the value creation in management and marketing in organizations. They causes also redefining the role of universities as a service organization and participants in the proces
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::2eb4f36f8dad964791a4a44d6b53e3c7
http://minib.pl/en/new-generations-of-students-from-the-perspective-of-co-creating-values-at-the-university/
http://minib.pl/en/new-generations-of-students-from-the-perspective-of-co-creating-values-at-the-university/
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
Marketing of Scientific and Research Organisations, Vol 28, Iss 2, Pp 121-138 (2018)
The issue of integrated marketing communication in contemporary research is clearly evolving along with the development of markets, their participants and technologies. The goals of this article are: first of all, showing the evolution of models of i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doajarticles::e464afd6135c7ce11f2b6e4ba5792bd5
http://minib.pl/en/integrated-marketing-communication-concepts-practice-new-challenges/
http://minib.pl/en/integrated-marketing-communication-concepts-practice-new-challenges/
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
International Journal of Management and Economics, Vol 56, Iss 4, Pp 370-371 (2020)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e6d108e34648b0f0058044b3f3b09ff
https://doaj.org/article/78b50e481ee9497381af15a8966d2b01
https://doaj.org/article/78b50e481ee9497381af15a8966d2b01
Autor:
Mirosława Pluta-Olearnik
Publikováno v:
Marketing i Zarządzanie. 48:397-405
Problematyka artykulu nawiązuje do aktualnego obszaru badan nad źrodlami przewagi konkurencyjnej przedsiebiorstw, do ktorych nalezy kreowanie wartości dla klienta w oparciu o posiadane zasoby i relacje. Celem artykulu jest identyfikacja znaczenia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5607767a96ab86dfb13aef7657a1ab3
https://doi.org/10.18276/miz.2017.48-36
https://doi.org/10.18276/miz.2017.48-36