Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Mirjana Gligorijević"'
Publikováno v:
Promet (Zagreb), Vol 25, Iss 5, Pp 431-443 (2013)
This paper considers the effects of combination of two different approaches in developing seaports positioning strategy. The first one is based on comparing the most important quantitative and qualitative seaports choice criteria by benchmarking meth
Externí odkaz:
https://doaj.org/article/cc6779c9773b4d83b865746348f6db8b
Publikováno v:
Ekonomika Poljoprivrede (1979), Vol 59, Iss 4 (2012)
Specialization of agricultural production is closely associated with increased risk. Insurance is often used as a method of transferring risk from a farmer to an insurance company. The development of modern agriculture requires widening the scope of
Externí odkaz:
https://doaj.org/article/49e3fdaafddb4896b5e1093307205bbd
Autor:
Mirjana Gligorijević, Jovan Rusić
Publikováno v:
Marketing (Beograd. 1991), Vol 51, Iss 4, Pp 271-282 (2020)
Modern companies are facing much tougher competition than before. In the past, companies were competing, mostly with other companies locally. Now companies can offer their products to customers beyond the local market. Globalization presents a huge c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c7023803ffe9ffc5d1b8e678bd73629d
https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712004271G.pdf
https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2020/0354-34712004271G.pdf
Autor:
Mirjana Gligorijević, Sanja Mitić
Publikováno v:
Marketing. 48:169-175
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e842052a1073d088aba16d225687e42b
https://doi.org/10.5937/markt1703169m
https://doi.org/10.5937/markt1703169m
Autor:
Sanja Mitić, Mirjana Gligorijević
Publikováno v:
Marketing (Beograd. 1991), Vol 47, Iss 4, Pp 255-266 (2016)
Due to the rapid growth of chronic diseases there is a necessity for nutrition changes, globally and especially in Serbia. The aim of this paper is to explore possibilities of usage of social marketing in the area of nutrition improvement and changes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0856cd7f5a9a891d04679a3fc6501446
https://doi.org/10.5937/markt1604255m
https://doi.org/10.5937/markt1604255m
Autor:
Sanja Mitić, Mirjana Gligorijević
Publikováno v:
Ekonomika poljoprivrede (2015) 62(2):335-352
Ekonomika Poljoprivrede (1979), Vol 62, Iss 2, Pp 335-352 (2015)
Ekonomika Poljoprivrede (1979), Vol 62, Iss 2, Pp 335-352 (2015)
The paper presents the selected results of consumers' study of food products in Serbia. It focuses on the products with nutrition and health claims (NHCs) and the analysis of the main consumers' characteristics which influence their awareness and kno
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9a6596b6b02ec71c44094e2281fd8049
https://doi.org/10.5937/ekopolj1502335m
https://doi.org/10.5937/ekopolj1502335m
Publikováno v:
Promet (Zagreb), Vol 25, Iss 5, Pp 431-443 (2013)
Promet-Traffic&Transportation
Volume 25
Issue 5
Promet-Traffic&Transportation
Volume 25
Issue 5
This paper considers the effects of combination of two different approaches in developing seaports positioning strategy. The first one is based on comparing the most important quantitative and qualitative seaports choice criteria by benchmarking meth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e014d322caf6aecb7d01e278672383f2
http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/336
http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/336
Autor:
Mirjana Gligorijević, Sanja Mitić
Publikováno v:
Marketing (Beograd. 1991), Vol 43, Iss 3, Pp 205-218 (2012)
This paper deals with global trends of healthy food market growth, Serbian export potential as well as with the importance and role of positioning and other marketing strategies in this field. Secondary data will be used for identifying characteristi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a8bffff259610135eb028f121fdf674
https://doi.org/10.5937/markt1203205m
https://doi.org/10.5937/markt1203205m
Publikováno v:
Marketing (Beograd. 1991), Vol 43, Iss 1, Pp 24-32 (2012)
This paper deals with the analysis of food exports from Serbia and safety food management system. The food is an important export opportunity for Serbia. Food exports recorded robust growth, higher than the growth of total Serbian exports, with posit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::376f65780e91e86d0ecd39f59cef1bd0
https://doi.org/10.5937/markt1201024b
https://doi.org/10.5937/markt1201024b
Autor:
Mirjana Gligorijević
Publikováno v:
Marketing (Beograd. 1991), Vol 42, Iss 3, Pp 141-149 (2011)
This paper analyzes the characteristics of the brand building in the business (B2B) market. Branding strategy at the business market is complex and difficult to implement because of the many limiting factors. Building a brand in the business market i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::90f3b8587849be6b33b746f960f97500
https://doi.org/10.5937/markt1103141g
https://doi.org/10.5937/markt1103141g