Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Miriam Porres-Guerrero"'
Publikováno v:
The European Journal of Humour Research, Vol 7, Iss 3, Pp 46-62 (2019)
This paper discusses humour and tourism, with a focus on “Spain Marks”, an international campaign used to promote Spain as a tourism destination. The importance of this relationship suggests that the use of humour in marketing works as an engagem
Externí odkaz:
https://doaj.org/article/caed498cf8af4addae2cf2a0fcb25980
Publikováno v:
The European Journal of Humour Research, Vol 7, Iss 3, Pp 46-62 (2019)
This paper discusses humour and tourism, with a focus on “Spain Marks”, an international campaign used to promote Spain as a tourism destination. The importance of this relationship suggests that the use of humour in marketing works as an engagem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::49ba4d0c9745550534d039e3b130eba0
https://doi.org/10.7592/ejhr2019.7.3.porres
https://doi.org/10.7592/ejhr2019.7.3.porres