Zobrazeno 1 - 2
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pro vyhledávání: '"Mirela Mersini"'
Autor:
Kristian Prifti, Mirela Mersini
Publikováno v:
2018 UBT International Conference.
Publikováno v:
Romanian Economic and Business Review. 10(2):29-38
The purpose of this paper is to identify the key elements that affect the behavior of the electorate's political marketing in Albania. By factorial analysis it is proven that voters are more influenced by political product, political advertising, pub