Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Mirahmad Amirshahi"'
Publikováno v:
مدیریت بازرگانی, Vol 14, Iss 1, Pp 37-64 (2022)
ObjectiveFashion is a subset of creative industries and has roots in the culture of a region. In Iran, despite the long history of the textile industry and clothing production, a limited number of brands in the fashion industry have been able to get
Externí odkaz:
https://doaj.org/article/ae5724893fe84cb5b9505eea39919d70
Publikováno v:
مطالعات رفتار مصرف کننده., Vol 6, Iss 1, Pp 245-265 (2019)
One of the major challenges of service marketing is its intangibility. Branding research shows that each person unconsciously holds about 40 brands and takes them into consideration when choosing. The present study, which deals with designing a model
Externí odkaz:
https://doaj.org/article/da34317b4b174b94977636371c0db64c
Publikováno v:
Management Science Letters, Vol 4, Iss 11, Pp 2449-2456 (2014)
This paper presents an empirical investigation to study the effects of ten factors on brand equity. The study provides an assessment using a brand equity model for fast moving consumer goods in cosmetic and hygiene industry. The study has accomplishe
Externí odkaz:
https://doaj.org/article/d2184dd534374a6b97be84cb86760058
Publikováno v:
تحقیقات بازار یابی نوین, Vol 3, Iss 4, Pp 41-58 (2014)
Manufacturers producing products conforming with environmental standards spend heavy costs on marketing their products each year. In addition to reducing the costs and gaining more profit for the company, The Identification of green marketing tools o
Externí odkaz:
https://doaj.org/article/82fff5b4a3af4e05a9b695cc1fe82f74
Publikováno v:
Journal of Information Technology Management, Vol 4, Iss 10, Pp 181-203 (2012)
The appearance of mobile has provided unique opportunities and fields through the development and creation of businesses and has been able to create the new job opportunities. The current research tries to familiarize entrepreneures who are running t
Externí odkaz:
https://doaj.org/article/2858bbecd9f04b4092a776e7e9ef03f6
Publikováno v:
تحقیقات بازار یابی نوین, Vol 1, Iss 3, Pp 1-26 (2011)
Abstract Innovation and new products have an important role in any company. Successful launching and marketing of new products require targeting innovative consumers. Difference in dimensions of consumers' innovativeness demands different marketing p
Externí odkaz:
https://doaj.org/article/ba5684b708504107abbf8b0256332666
Publikováno v:
مدیریت بازرگانی, Vol 3, Iss 10, Pp 19-34 (2011)
With increasing competition in today’s markets, the vital point for companies is to maintain their market shares. Therefore, marketers try to vitalize the companies’ brands, in order to maintain their position in market. Whereas, creation a new b
Externí odkaz:
https://doaj.org/article/52d303a37d7647d7a92070cf8f2dc163
Publikováno v:
The Bottom Line. 33:315-335
Purpose This paper aims to identify the dimensions of digital platforms' services quality and their impact on customers' purchase intent based on customer experience. Design/methodology/approach The research has a mixed method. Qualitative data is ga
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cbd37924cd004ee988fd2fdbde45d70
https://doi.org/10.1108/bl-01-2020-0001
https://doi.org/10.1108/bl-01-2020-0001
Publikováno v:
Iranian Journal of Educational Sociology. 2:166-178
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45b9cf2703ec3c8648cd26d3f98ed259
https://doi.org/10.29252/ijes.2.4.166
https://doi.org/10.29252/ijes.2.4.166
Publikováno v:
International Journal of Market Research. 61:502-517
Companies frequently place out-of-home advertisements in locations hoping their brand becomes associated with that environment’s favorable attributes. However, prior research using U.S. subjects suggested that these associative benefits do not actu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::115feddfba88b76b7e72d8c07f68fd73
https://doi.org/10.1177/1470785319850007
https://doi.org/10.1177/1470785319850007