Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Mira Mayrhofer"'
Publikováno v:
BMC Health Services Research, Vol 23, Iss 1, Pp 1-10 (2023)
Abstract Background Primary care is internationally recognised as one of the cornerstones of health care. During the COVID-19 pandemic, primary care physicians were assigned a variety of tasks and thus made a significant contribution to a country’s
Externí odkaz:
https://doaj.org/article/944ba8941051437a850df798a72d8f02
Autor:
Jörg Matthes, Mira Mayrhofer
Publikováno v:
Psychology of Popular Media. 10:59-73
Publikováno v:
International Journal of Advertising. 39:1012-1030
Research on persuasive cues of food placements in entertainment media targeted at children is still scarce. We investigated whether healthy food placements (i.e., fruit) connected to different pers...
Publikováno v:
Journalism & Mass Communication Quarterly. 97:257-277
We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exe
Autor:
Jörg Matthes, Mira Mayrhofer
Publikováno v:
Nordisk alkohol-narkotikatidskrift : NAT. 37(6)
Aim: The depiction of alcohol on television is an important explanatory variable for drinking behaviour. Even though alcohol consumption is frequently shown on popular TV shows, research on the impact of TV characters as models of drinking behaviour
Autor:
Alice Binder, Jörg Matthes, Brigitte Naderer, Mira Mayrhofer, Ines Spielvogel, Franziska Marquart, Agnes Obereder
Publikováno v:
Appetite, 120, 644-653. Academic Press Inc.
Research on media induced food choices of children has not sufficiently investigated whether food placements of snacks high in nutritional value can strengthen children's healthy eating behavior. Furthermore, we lack knowledge about the moderating ro
Publikováno v:
International Journal of Advertising, 37(2), 236-255. Routledge
The role of placement characteristics such as brand integration and placement frequency for brand outcomes on children has largely been ignored in extant research. We also lack insights about parental mediation as a potential moderator in this contex
Publikováno v:
Handbuch Visuelle Kommunikationsforschung ISBN: 9783658065072
Handbuch Visuelle Kommunikationsforschung ISBN: 9783658067380
Handbuch Visuelle Kommunikationsforschung
Handbuch Visuelle Kommunikationsforschung ISBN: 9783658067380
Handbuch Visuelle Kommunikationsforschung
Dem Bild fallt als treibende Kraft im Persuasionsprozess eine besondere Rolle in der Werbung zu. Wie im ersten Teil dieses Beitrages aufgezeigt wird, setzen Werbetreibende gezielt ausergewohnliche Asthetik im Bild ein, um Aufmerksamkeit zu erregen un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f80b82a38cc9c40226a81abbde8ea44
https://doi.org/10.1007/978-3-658-06508-9_10
https://doi.org/10.1007/978-3-658-06508-9_10
On Facebook, companies not only actively spread branded content themselves, they also encourage users to do so. Hence, persuasive messages blend into the stream of content, making it increasingly d...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a6d3d51287cbb697a7d79339fb02eed6
https://phaidra.univie.ac.at/o:1068692
https://phaidra.univie.ac.at/o:1068692
Autor:
Jörg Matthes, Mira Mayrhofer
This study analyzed the portrayal of alcohol in the most popular workplace-related TV dramas. Based on social cognitive theory, we coded the extent and context of all alcoholic and nonalcoholic beverage appearances as well as character-beverage inter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e13c0975307da746c56e5d98288ea7c6
https://doi.org/10.1080/15205436.2017.1362441
https://doi.org/10.1080/15205436.2017.1362441