Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Mir Ahmad Amirshahi"'
Publikováno v:
مدیریت بازرگانی, Vol 15, Iss 1, Pp 156-184 (2023)
Objective The present study aims to explain the behavioral pattern of utility service consumers toward engagement in online brand communities. Many companies seek to attract and communicate more with customers; therefore, they try to strengthen their
Externí odkaz:
https://doaj.org/article/a1f803587de84046b45eb3379cb1e5c1
Autor:
Samaneh Parsa, Mahbobeh Rabiee, Jamshid Salehi Sadaghiani, Mir Ahmad Amirshahi, Pantea Salehi Sadaghiani
Publikováno v:
Management Science Letters, Vol 2, Iss 8, Pp 2731-2738 (2012)
Marketing planning has been one of the most important components of production planning. A good marketing strategy can increase sales of products, which leads to higher profitability. The proposed study of this paper investigates how consumer's menta
Externí odkaz:
https://doaj.org/article/df565e4c6d194773ad5acf743901d80c
Publikováno v:
تحقیقات بازار یابی نوین, Vol 1, Iss 3 (2011)
Innovation and new products have an important role in any company. Successful launching and marketing of new products require targeting innovative consumers. Difference in dimensions of consumers' innovativeness demands different marketing plan. A go
Externí odkaz:
https://doaj.org/article/a2d01f34e07349acafd47e4ded481087