Marketing em destinações turísticas: estratégias aplicadas pela ‘Rota dos Tropeiros’ – região dos Campos Gerais (PR)

Autor: Minohara, Rodrigo, Garcia, Daniela, Tuma, Raquel

Publikováno v: Journal of Tourism & Development; Vol 1 No 27/28 (2017); 911-923
Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 911-923

The marketing is a tool used as a strategy of promotion and dissemination of touristdestinations, because in a globalised setting in which we live is fundamental and indispensable presentconstant innovations in order to remain in the increasingly com

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